Online Listings

Google Releases Penguin 2.0 Update to Their Search Algorithm

By | 05.23.13

Google Releases Penguin 2.0 Update to Their Search Algorithm

Google rolled out their latest major update to their search algorithm, dubbed Penguin 2.0, on Wednesday, May 22.

Google’s head of Web Spam, Matt Cutts, reported that about 2.3% of English-US queries are affected enough for a regular Google user to notice. The algorithm change was also rolled out for other languages worldwide.

The latest update is actually the fourth Penguin-related change that Google has done but since this represents an update to the algorithm and not just a data refresh, they coined it 2.0. Google has published a detailed explanation of what the differences are between an algorithm update, a data refresh, and an index update, for those who are interested.

Google has stated that their purpose in updating their search algorithm is to eliminate web spam – or low value web pages – from showing up in search results.

The general public is invited to report spam sites to Google, using a special report form. They’ll check out any spam sites that are submitted.

Cutts also released a video explaining the changes that SEO professionals and webmasters can expect in the next few months.

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