As a small business owner, getting new customers knocking down your door or blowing up your phone is your bread and butter. And if it’s not, you need to get to bakin’. (See what we did there?) This month, we’ve given you several ideas on how to up your small business advertising efforts, even if you’re already checking a couple of the boxes.
A quick recap, in case you’ve been a little busy:
- Boost your Facebook posts, but do it strategically. You don’t have to spend a fortune advertising on Facebook, and social isn’t all about catering to your current followers and fans. Read more in: Boosting Facebook Posts – The DOs and the Please, Please DON’Ts
- Want to get creative without breaking the bank? Most of the big brands out there offer birthday incentives to consumers. Since birthdays only come around once a year, it’s a low-cost (yet high reward for your target audience) way to stimulate interest in your company. Read more in: 7 Birthday Marketing Ideas – Get Customers in the Door on Their Big Day
- 2017 is all about video. Social posts, ads and many other digital marketing touch points are all shifting from static images and text to more engaging video. Videos give you an opportunity to tell your story. We discuss how: How to Start Marketing Your Small Business with Video
- Your advertising strategy shouldn’t stay stagnant throughout the year. Consumer needs and interests shift with the seasons. So should you. Get some inspiration for spring with our April blog: 5 Ways Retail Changes in the Spring – Seasonal Small Biz Tips
- If you think like most small business owners, your website was likely one of the first things you knew you needed to generate interest in your business. But did you know it could actually be turning customers away? Don’t let that happen. Read more in: Is Your Website a Turn-Off? It May Be Affecting Conversion
We’re hoping these resources have been helpful, and we’re ready to chat about how we can apply tactics like these to your business.