Are your content marketing efforts floundering because you’re not getting the results you should or are you not expecting realistic results? Check out these statistics about content marketing and give your strategy (and goals) another look. You may need to adjust your expectations.
A thought to keep in mind: even when visitors to your website or blog only view one page during their visit and they don’t stay on it long, it doesn’t mean you haven’t reached them. Most consumers are looking for something specific, click on a link that looks promising, skim the content and move on. Make sure your content is visually easy to digest with short paragraphs, bullet points, headings and subheadings, relevant graphics or images, etc. Over time you will build credibility and trust and your audience will begin to see you as a subject matter expert. Success with content marketing takes time!
The folks at One Spot put together the infographic below using data from Social Media Examiner, Social Media Today, Content Marketing Institute, MediaBistro and McMurray/TMG.