Online Listings

Customer Experience Most Exciting Opportunity for Marketers in 2015

By | 02.05.15

Customer Experience Most Exciting Opportunity for Marketers in 2015

What do marketers see as the most exciting opportunity in 2015? With all the buzz about the importance of content and mobile marketing these days, the answer is somewhat surprising. According to the latest report by Econsultancy and Adobe, customer experience is the highest priority for the more than 6,000 marketing, digital and e-commerce professionals from around the globe who participated in the survey.

Respondents were asked which of 10 options they deemed most exciting. The results are as follows:

  • 22 percent – customer experience
  • 15 percent – content marketing
  • 13 percent – mobile
  • 11 percent – personalization
  • 11 percent – big data
  • 7 percent – social
  • 7 percent – multichannel campaign management
  • 6 percent – marketing automation
  • 5 percent – video
  • 3 percent – location-based services

The study also examined how respondents’ predictions for 2014 actually panned out. Respondents were asked which area actually became their biggest opportunity last year. Customer experience and content marketing were tied at 17 percent with social coming in at 16 percent.

So, what do these marketers see as the most exciting opportunity over the course of the next five years? Survey results show that 20 percent expect customer experience to remain their top priority whereas only 8 percent believe their focus will be content marketing and mobile.

Read more about the report.

Reference:

MarketingCharts Staff. “Marketers’ ‘Most Exciting Opportunity in 2015’ Is…” marketingcharts.com. 2/3/2015.

(Visited 29 times, 1 visits today)
Share on: Share to Facebook Share to Twitter Share to LinkedIn
Comments

Like what you see?
Get more free content.

Next Up In Online Listings

Habits That Make Your Google My Business Listing More Effective

Google My Business

Habits That Make Your Google My Business Listing More Effective

If you’re running a business, your success depends on customers finding you. Having a clean, crisp website helps, but...

Read More

After COVID, an Up-to-Date Google My Business Listing is Crucial

COVID-19

After COVID, an Up-to-Date Google My Business Listing is Crucial

We know that when COVID-19 struck, many hard-working people were met with days of struggle, including small business owners....

Read More

Thryv’s New Business Scan Scores Your Customers’ Online Experience

Back Office

Thryv’s New Business Scan Scores Your Customers’ Online Experience

What do customers and prospects think about their online experience with your business? We’ve developed a free do-it-yourself business...

Read More