AllTex Landscape and Construction

Thryv helped us to increase revenue by 50%

Business Problems

When Mike Frazier started his first company in 1987, online marketing was merely a concept and customers paid with cash or checks. Fast forward to 2019, when Mike began his new business, he was confronted with a transformed landscape. Several significant challenges emerged:

  • To succeed in the modern business world, he needed to use the Internet for marketing unlike before, when he mainly advertised in-person and in print.
  • Customers want more payment options, like credit cards or using digital payment apps like Venmo. Mike had to adapt to keep his customers happy.

On top of that, he did the administrative tasks himself. This included things like scheduling appointments, making invoices and collecting payments. All of this extra work took up much of his time and made it hard for him to focus on growing his business.


Website Development

Mike's initial priority was to develop a website that encompassed all aspects of the landscape industry. Thryv worked closely with him to design and develop a website that not only showcased AllTex's services but also provided users with a seamless and user-friendly experience. The website aimed to serve as a powerful tool for attracting new clients and facilitating easy transactions for existing customers.

Learn more about Website Creation

Social Media Marketing

Recognizing the importance of a strong social media presence, Mike decided to expand his online marketing efforts beyond the website. With Thryv's support, he established social media accounts for AllTex on platforms like Facebook and Instagram. Thryv's social support team took on the responsibility of creating, scheduling, and posting engaging content on these platforms, enhancing AllTex's online visibility and customer engagement.

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Paid Media

As AllTex's online marketing efforts gained momentum, Mike decided to take it a step further. He engaged Thryv's Marketing Center team to design and manage paid social media advertising campaigns. This strategic move allowed AllTex to reach a wider audience and target potential customers more effectively. Thryv also provided detailed analysis and insights into the performance of these campaigns. “Outsourcing my online marketing efforts to Thryv has provided a strong return on my investment, based on new business and the amount of time I’ve saved,” Mike says.

Learn about Thryv Marketing CenterSM

Sales & Payments

ThryvPay was the perfect payment solution for Mike. It solved his major business problems by allowing his customers to pay by credit cards, ACH, mobile apps (such as Venmo and Zelle), as well as cash or check. His favorite benefit of ThryvPay? “Being able to keep track of payments,” he says. Most of his customers start out by paying a deposit and then have one or more payments after that. ThryvPay allows him to automate all of those payments. As soon as customers make payments through his website, they receive an immediate receipt, so they can track payments, too.

Learn more about ThryvPay


Before Thryv, Mike took phone calls and created paper schedules— a task that is difficult when a good part of his day is spent driving to jobs. Mike would meet with his team in person every day and hand out paper schedules. With Thyrv, one push of a button sends out daily schedules to his team. He can also quickly send out changes to his team’s schedules throughout the day with Thryv's Team Chat, instead of spending time updating them through phone calls.

Learn more about TeamChat


Mike's clients have also embraced the flexibility of online booking. “Today 40% of our customers book their own appointments online,” he says. “It saves a tremendous amount of time on our part, and eliminates misscheduling.” And because clients also receive automated appointment confirmations, there are now fewer missed appointments.

Learn more about Online Booking


Thryv has provided Mike with a triple win: helping his community by hiring more workers, increasing his business revenue, and decreasing operational costs.

Thryv has given him the tools he needs to:

  • Reduce missed appointments and update his staff out in the field without calling
  • Go from 8 to 10 jobs per week to 12 to 16 jobs per week
  • Cut down the creation of one invoice from one hour to mere seconds

The integration of Thryv into AllTex’s operations has not only resolved an essential business challenge but also ushered in a new era of efficiency, convenience and customer satisfaction.

Thryv has taken away a lot of worry and frustration from trying to keep up with the management side of the business. It’s also helped me become more organized. It’s a load off my mind.

Mike Frazier | AllTex Landscape and Construction

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