Small Business Marketing
Simple A/B Testing to Rev Up Your Email Marketing
Two Big Truths of online marketing are 1) small changes, like changing a green button to red, can increase clicks…
Allison Sakounthong · 2 min read
Allison Sakounthong
Blog Content Manager
Allison is the Blog Content Manager at Thryv, bringing a background in journalism and over 15 years of marketing experience. She began her career as a local reporter before moving into content creation and strategy for B2B and B2C audiences. Allison has launched and managed multiple blogs for SaaS, fintech, and consulting companies, ensuring brand optimization across channels. Her strengths include research, writing, and cross-functional collaboration. She’s passionate about crafting compelling content that drives results. Outside of work, she enjoys life with her husband, their two boys, and two pets—often found camping, biking, snowboarding, or exploring parks, playgrounds, and beaches with her active family.
Latest blogs by Allison Sakounthong
Small Business Marketing
Pew Research Project Reveals That Millions Still Don’t Use the Internet
According to a recent Pew Research report released last month, there is a significant consumer sector that still is not…
Allison Sakounthong · 1 min read
Small Business Marketing
Facebook Ad Sets: Joining the Herd
Search engine marketers have long struggled with the question of how best to organize their ads. Google and Bing allow…
Allison Sakounthong · 1 min read
Small Business Marketing
The Abandoned Shopping Cart Holds a Wealth of Information
According to recent research conducted by eMarketer, “Shopping Cart Abandonment: How Retailers Are Using the Metric to Drive Better Results,”…
Allison Sakounthong · 1 min read
Small Business Marketing
More Money Proposed for Small Business Government Contracts
A bill was just proposed by Representative Sam Graves (Missouri-Republican), head of the House Small Business Committee, to increase the…
Allison Sakounthong · 2 min read
Small Business Marketing
CMO Survey Indicates Significant Boost in Optimism for U.S. Economy
According to the February 2014 edition of the biannual CMO Survey, optimism for the U.S. economy reached its highest point…
Allison Sakounthong · 1 min read
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