Local MarketingWhat do local marketers need to know as they prepare for 2015? Columnist Wesley Young discusses recent developments in local search.

Change and disruption have been the only constants in the local media and marketing space over the last few years.  With the end of the year approaching, now is the time for local media organizations to start thinking about how the latest news and trends can inform 2015 strategies.

From mobile adoption to transactional services, in my latest Search Engine Land column I highlight that ten most critical trends that we are seeing in the space. Some of the trends I discuss in the piece include:

  • Increasing Consumer Dependence Mobile Devices
  • The Rise Of Wearables
  • Connecting the Online And Offline Worlds
  • Social Media Increasingly Influences Consumer Decisions

Head over to Search Engine Land to learn more about all of the trends and start thinking about how they might impact your business next year.

Wesley K. Young

Reprinted by permission from the author, Wesley Young
Vice President of Public Affairs at the Local Search Association