The internet: an endless beauty pageant with search engines as the judges and your site as the contestant. Put the best face on your site with search engine optimization (SEO)—sounds technical but, as this infographic from consultant Brian Dean of Backlinko shows, it comes down to a list of site tweaks that individually aren’t hard to understand or complete.  Take a look at the chart and read Brian’s explanation of each of the 16 steps to on-page SEO perfection.