The world wide web is vast and made up of millions of websites. If you have ever bought anything online, you have seen it, the good, the bad, and the ugly. Lets not forget the slow. As a business owner you wouldn’t want to keep your customers waiting for a service or product because that’s bad business. Same goes for your website, keeping a customer waiting for your website to load can be detrimental. The time is takes for your web page to load is very important. It can drive leads, or drive abandon rates, and is also taken into account when Google ranks your website.

Infographic by KISSmetrics