If you want to promote your small business through social media, the name of the game is engaging content. A business Instagram profile puts the power of photo- and video-driven content in the palm of your hand with Posts, Stories, Shorts, Reels and more.

Images and videos are an easy way for consumers to digest information without a huge amount of effort. Instagram provides the tools you need to curate the perfect on-brand messaging and satisfy our instant-gratification culture. Heck, it says it right in the name.

90% of US marketers name Instagram as the most important social media platform for influencer marketing.

Get on the ‘Gram and Get to Work

Start your business Instagram journey by creating a profile, clicking into the settings and selecting “switch to professional account.” From there, you’ll fill out basic information about your business such as a category, phone number, bio and more.

Do your customers a favor by making your username the same as your business’s name to combat frustration when trying to find your account.

No matter what type of small business you own, think about which products, services and day-to-day experiences you can turn into captivating photos and videos.

For instance, a plumber can film an Instagram Reel showing customers how to replace the flapper in their toilet tank. A dog groomer can display before and after photos on their feed. A chiropractor can create an eye-catching listicle about the benefits of care and post it on their Story.

The top two most effective content types for influencer marketing are Posts (78%) and Stories (73%).

Here are some of the features you can use to market and grow your small business with a business Instagram:

  • Posts: an image or series of images on your feed
  • Stories: an image or video that’s viewable for only 24 hours
  • Link Stickers:  a clickable link that goes in your Story – now available to all users
  • Reels:  short-form videos (60 seconds or less) with a similar feel to TikTok
  • Instagram Video: long-form videos (up to 60 minutes) found in a separate tab from Reels
  • IG Checkout:  a way users can purchase directly from Instagram
  • IG Live:  a live broadcast from your business Instagram profile
  • Insights: real-time performance metrics on all content
  • And more

Instagram also offers a free, customized step-by-step marketing plan to help blaze your path to business Instagram dominance.

Do it Right with Digital Marketing

Consumers spend a substantial amount of time looking at screens. If you want to grow your small business and spread your digital word-of-mouth, you need to be a part of their page-scrolling regimen.

A business Instagram allows consumers to get familiar with your brand, learn about your products and services, connect with you visually and even shop right from your profile. It’s a win-win-win-win.

If a business Instagram sounds like the right choice, and it should, check out our other Instagram-centric blogs for more tips and tricks.