When it comes to technology, healthcare businesses need particularly specialized, highly advanced, and very, very secure tools to run their businesses safely.
Why are they so special? Many connect the rising costs of healthcare to how much it costs to make it happen. Get this: Just one electronic medical records (EMR) system can cost a hospital up to $80 million.
Yes, I said “million.”
But it’s not just hospitals and healthcare giants that rely on technology. Small businesses in the medical field do too.
Performance Masters in Dallas, Texas has adopted software to manage the entire customer journey, from initial phone call all the way through certification. They provide job-ready training for medical support technicians, with a focus on X-ray techs. And they use technology to book appointments, take payments online, and send personalized reminders to clients.
According to Performance Masters owner and administrator Maggie Cathcart, they’ve been in business for about 29 years. Each month, they see about 15 student technicians pass through their doors.
In “Winning on Main Street” Episode 4 – Performance Masters, we sat down with Maggie to hear the ins and outs of attracting new clients and managing her thriving business.
A Sneak Peek
When asked about her experience with technology, here’s what Maggie had to say.
“I feel pretty comfortable with [software] overall. Even things they may not have initially been designed for…I’m pretty user friendly. I can figure it out.”
Tune in to this episode to hear Maggie talk more about:
- Transitioning from word-of-mouth marketing to digital marketing
- Managing more than 100 calls a day without losing a lead
- How having a client portal helps her follow up and schedule appointments with clients
About “Winning on Main Street”
“Winning on Main Street” isn’t your everyday business podcast. We share stories of real small businesses, not get-rich-quick startups or overnight successes. We talk with relatable, nose-to-the-grindstone business owners about starting and running their businesses.
“Winning on Main Street” is available wherever you love to listen including Apple Podcasts, Google Music, Simplecast and Stitcher. Tune in to hear from business owners like you in roofing, healthcare, transportation and more.
About Gordon Henry
Thryv Chief Marketing Officer Gordon Henry hosts “Winning on Main Street”. An expert in the tools small businesses use to market themselves, Gordon asks podcast guests about the challenges they face and technology they use to get ahead. Learn more about Gordon.