Having a deep understanding of the core business and a well-defined brand are the keys to success for any company, says Ric Jara, a digital marketing entrepreneur in the greater Los Angeles area.

In the latest episode of the “Winning on Main Street” podcast, Jara explains how he built his hot digital marketing agency, Identity LA, by representing top tech platforms like Google, Facebook, Instagram and Thryv.

A Sneak Peek

If you don’t understand who you are as a brand, then you’re going to have some major challenges when it comes to marketing and sales. At the end of the day, the customer may not remember your name, but they’ll remember your brand.

More of what you can expect to hear:

  • How to create a niche service tailored to the types of customers you want to attract
  • What it takes to be successful in digital marketing
  • Opportunities for making money by selling technology and software

About “Winning on Main Street”

“Winning on Main Street” isn’t your everyday business podcast. We share stories of real small businesses that are winning using today’s modern technology. We talk with relatable, nose-to-the-grindstone entrepreneurs about starting and running their businesses.

“Winning on Main Street” is available wherever you love to listen including Simplecast, Apple Podcasts, Google Play Music, and Stitcher. Tune in to hear from business owners like you in roofing, healthcare, transportation and more.

About Gordon Henry

Thryv Chief Strategy Officer Gordon Henry hosts “Winning on Main Street.” An expert in the tools small businesses use to market themselves, Gordon asks podcast guests about the challenges they face and technology they use to get ahead. Learn more about Gordon.