Take a minute and think about what makes your business stand out. Is it your show-stopping logo design? Maybe it’s your punny advertising efforts? Could it be your thoughtful core values that inspire others? Well, that’s your brand, and even when you’re not trying, you’re making a name for the company.

“Every business has a brand,” says Ross Kimbarovsky. “And if you’re not actively building that brand, then your brand is going to be very weak.”

In the latest episode of the “Winning on Main Street” podcast, we sit with Kimbarovsky, founder and CEO of CrowdSpring, as he explains the importance of actively shaping your brand to make a memorable impression on customers.

A Sneak Peek

The more exposure you have to potential customers, the more they get to like you.

More of what you can expect to hear:

  • The way the internet changed branding throughout the year.
  • How cutting corners in branding early on can be problematic down the road.
  • The growing accessibility of branding within various budgets.

About “Winning on Main Street”

“Winning on Main Street” isn’t your everyday business podcast. Learn how to run a small business in today’s evolving landscape.

In each episode, Gordon Henry brings together small business owners and industry experts to discuss the challenges of starting a business, keeping it running and how to get ahead.

About Gordon Henry

Thryv’s Chief Strategy Officer Gordon Henry hosts “Winning on Main Street.” Gordon is passionate about helping small businesses grow, modernize and thrive in today’s environment. Gordon has more than 25 years of experience in client acquisition strategies and marketing. He’s also a leader in enhancing company images through public relations, brand management and advertising.