Let’s face it: the very nature of display ads is to get your ideal customers’ attention, convey key information, and encourage them to call you or click on your ad. Here are a few tips that can help you get the most out of your display ad:
Have a Strong Call to Action
One of the most important things to keep in mind with your display ad is your call to action, a phrase or button that that lets consumers know exactly what is coming next. While direct phrases such as “buy now” are common, they can also put too much pressure on potential buyers and actually have the opposite effect you want them to. A better call to action is an indirect phrase like “explore now,” which encourages consumers to take action without being too demanding.
Promote Your Company or Brand Logo
Another integral aspect of targeting that perfect customer is keeping your brand or product logo in front of him or her at all times. You want to stay ahead of your competition and get consumers to think of your name when they are ready to make a buying decision, and ensuring your brand shows up wherever consumers look is a great way to accomplish this.
Provide a Clear Value Proposition
Letting consumers know exactly why they should buy your products or enlist your services is essential in a display ad. However, keep in mind that people tend to feel overwhelmed with ads that include too much text, so try to create a clear and compelling message in as few words as possible.
Layout, Layout, Layout
While it may seem a bit overrated, the layout of your ad is one of the most important things to consider when it comes to developing an effective and eye-catching display ad. Flashy colors certainly catch peoples’ attention, but anything that looks like a rainbow may cause viewers to look away because of eyestrain. As a rule, it is a good idea to avoid bright red text on a bright blue background or hot pink text on a bright red background. Chances are, if it hurts your eyes, your potential customers are likely to feel the same. If possible, try to customize your color scheme to match your image or logo.
When it comes to getting your message to your ideal consumer, some things to keep in mind for your display ad are a strong call to action, promoting your logo, showing benefits, and providing a clear and user-friendly layout. And one final thing: bigger is better when it comes to display advertising, so think big when you brainstorm.