Online Listings

Infographic: 2016 Mother’s Day Purchase Trends

By | 05.03.16

Infographic: 2016 Mother’s Day Purchase Trends

While the history of Mother’s Day can be traced all the way back to the spring celebrations of ancient Greece, in the twenty-first century, this holiday has become bigger than ever. In fact, in the United States Mother’s Day has emerged as the third largest holiday for consumer spending.

This infographic by The Trade Desk looks at 2016 Mother’s Day shopping trends across distinct geographical areas in the United States, looking at both the interests of the average shoppers and the top five most popular gifts. Here’s a roundup of its findings.

  • Midwest: In the Midwest, Mother’s Day shoppers are likely to be football fans, politically conservative, and outdoor enthusiasts, with the top gift being flowers, followed by desserts, greenery, décor, and perfumes.
  • Northeast: Northeastern Mother’s Day shoppers are likely to be travelers, Democrats, and physically active. The top gift in this region is gardening accessories, followed by décor, desserts, gift cards, and perfumes.
  • South: Southern shoppers looking for the perfect Mother Day gift tend to be video gamers, concert goers, and racing fans. The most popular gifts in this region for this year are gardening accessories, followed by spa days, décor, desserts, and perfumes.
  • West: In the West, the Mother’s Day consumer verticals included movie goers, beach lovers, and pet lovers. The most popular gift in this region is a spa day, followed by desserts, flowers, décor, and gardening accessories.

And see this infographic on the business of Mother’s Day from The Shelf.

Mothers Day Infographic from The Trade Desk
(Visited 215 times, 1 visits today)
Share on: Share to Facebook Share to Twitter Share to LinkedIn

Like what you see?
Get more free content.

Next Up In Online Listings

4 Ways Thryv Helps Manage Your Workload by Working Smarter – Not Harder

Back Office

4 Ways Thryv Helps Manage Your Workload by Working Smarter – Not Harder

Now that pandemic restrictions have been lifted, you’re busier than ever. It’s a welcome feeling compared to just a...

Read More

Thryv and Mastercard Join Forces, Helping Transform Small Businesses

Online Listings

Thryv and Mastercard Join Forces, Helping Transform Small Businesses

Updating your business to keep up with customer demands is challenging. And right now – digital payments are what...

Read More

Introducing: Thryv’s Google My Business Dashboard

Google My Business

Introducing: Thryv’s Google My Business Dashboard

You already know that Thryv is deeply integrated with Google to help you get found when customers need your...

Read More