Did you know that 82% of small business owners say that loyal customers are the key to growth? And that finding a new customer is 6-7x more expensive than keeping a current one?

The folks at SCORE, the non-profit association dedicated to helping small businesses, put together this great infographic illustrating how important customer loyalty is to small businesses. They’ve been helping small businesses for over fifty years.

Check out their tips to building customer loyalty, based on their survey results.

The Importance of Customer Loyalty