The holiday season is one of the busiest—and most lucrative—times of the year for home-services professionals. From heating tune-ups and light installations to last-minute home repairs, customers are looking for reliable help to keep their homes safe, comfortable, and festive.

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You can shut your business down for a week or two to give you and your employees a much-needed break, but it’s likely you’ll want to continue operating during the fourth quarter.

What if you could not only continue operations, but grow your home services business during the holiday season, gaining business from new and existing customers? Sounds good, right?

If you’re ready to make the most of the season, these holiday marketing ideas can help you build loyalty, fill your schedule, and start the new year strong.

1. Holiday Loyalty Offer

Show appreciation for your best customers by rewarding their loyalty. Consider offering returning clients a small discount, free add-on service, or early booking window for popular dates. Loyalty offers encourage repeat business and strengthen your relationship with long-term customers.

Pro tip: Create and schedule an email to send at Thanksgiving (you can do all this in advance, using email or text marketing automation).

For example:

“All of us at Fran’s Plumbing give thanks for your business! We’d also like to offer you a thank you gift of 30% off your next service call. We hope you and yours have a wonderful Thanksgiving!”

Many home-services firms are using AI-powered chatbots and automated SMS tools to follow up with customers right after a completed job. These tools send personalized loyalty offers—like “book your next maintenance now and save 10%”—making engagement easy and instant.

2. End-of-Year Special

When people aren’t thinking about home services needs during the holidays, give them a reason to pay attention: offer a substantial discount.

The key is to make this a limited-time offer, such as at the end of the year or the week before Christmas.

You can have fun with some of the messages, too:

“Help us give our hard-working employees some time off to enjoy the holidays — hire West Coast HVAC for a furnace tune-up now. Schedule our team for a preventative maintenance service on or before Dec. 20 and get 25% off.”

Remember, one message may not be enough to get them interested. You can send a series of emails and texts weekly (again, using your marketing automation software), starting in early November. Some examples:

“We interrupt your holiday shopping for an important announcement — get 25% off all services by the end of the year.”

“Give yourself a great gift — the security of a new roof. We’re offering 25% off roof construction that begins by Dec. 15.”

Pro tip: End-of-year specials are perfect for sharing on social media. Save time by connecting your Facebook, Twitter, Instagram and LinkedIn accounts in one place.

You can then post your special offer to all your social media networks with one click. You can also schedule posts in advance.

3. Holiday Home Services Special Offer

The holidays are the perfect time to run seasonal promotions. Offer limited-time specials on your most popular services or bundle multiple services together to create extra value.

Some companies have services tailor-made for the holiday season.

  • HVAC companies could offer a winter heating checkup.
  • Landscapers can add wintertime services to their offerings, such as snow and ice removal.
  • A plumber could offer a special on new water heaters.

Homeowners are also increasingly investing in smart and energy-efficient upgrades before winter. Consider offering a winter-readiness checklist as part of your holiday special, featuring:

  • Smart thermostat installation

  • Carbon-monoxide inspection

  • Snow-melt system maintenance

  • Energy audit or insulation check

Promoting these services helps position your business as proactive and up-to-date with modern home trends.

Here’s an example:

“Guests coming for the holidays? Make sure they get a hot shower! Now is a great time to replace your water heater, with a 20% discount for orders placed by Dec. 15.”

Pro tip: Remind customers they can book services anytime, through your online scheduling system.

4. Spread Cheer on Social Media

Use the holidays to humanize your brand. Share behind-the-scenes photos of your team, post quick seasonal safety tips, or highlight community involvement like toy drives or charity work.

Pro Tip: Short-form video dominates social feeds this year. Use quick before-and-after Reels or TikToks to showcase your work and holiday readiness. Bonus tip: Tag your local community hashtag to reach nearby homeowners who might need last-minute services.

5. Holiday Email and/or Text Greetings

A personalized email or text message can go a long way toward reminding past customers you care. Express gratitude, wish them happy holidays, and gently mention your winter services or referral program.

If your email or text automation systems don’t have pre-built holiday marketing templates, create your own, such as:

“Happy Holidays, Jane! We are thankful for your business. Thanks also for thinking of us when you or your friends or family need plumbing services. There’s no better gift than a plumber they can trust.”

Pro tip: Email engagement has shifted toward AI-assisted personalization. Use customer data to tailor your message: for example, “Hi Sarah, it’s time for your annual heater tune-up—book before Dec. 15 for our holiday discount!” Personalized timing and tone increase response rates and strengthen relationships.

Personalizing your emails and texts, easily done through your marketing automation system, is important. It also helps increase revenue.

6. Participate in a Community Donation Project

The holidays are prime time for helping out those less fortunate.

While volunteering your time and talents is a good thing on its own, it also can drive business your way.

The best part? Home services companies have an advantage over others when it comes to donations. While performing services at homes, your team can pick up donations so your customers don’t have to drop them off somewhere else.

Choose a charity you feel strongly about, or something that provides an easy way to donate (such as non-perishable food for food banks). This will make you and your customers feel good, and help the needy.

Don’t forget to post about this on your social media platforms, too!

Pro tip: Ask customers to share photos of themselves, or offer to take photos of them donating to your charity. Then you can use the photos in social media posts.

Not only will this help create connections with current and potential clients, but social media posts with images receive 2.3 times more engagement than those without, according to BuzzSumo.

7. Partner with Local Businesses

Collaborate with nearby small businesses to cross-promote services during the holidays. For example, a landscaping company could partner with a local lighting store for holiday décor installations, or an HVAC provider could team up with a cleaning service for bundled winter packages.

Local partnerships have evolved to include digital collaboration, such as co-branded Google Business Profile posts or shared promotions through neighborhood Facebook groups. These low-cost digital tactics boost visibility for both partners and drive local trust.

8. Plan for the Post-Holiday/Resolution Season

Don’t let the momentum stop when the holidays end. January and February are prime months for homeowners tackling new-year resolutions—especially home improvements.

Offer “New Year Refresh” specials, like home deep-cleaning packages, appliance maintenance, or small remodeling jobs. Use this time to remind clients that maintaining their home is a resolution worth keeping.

Holiday Marketing Handbook

Holiday Marketing
Handbook

Discover the top strategies to boost your holiday marketing success and how to revamp your messaging to convey the holiday spirit in this free guide.

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