When it comes to creating a successful blog, it’s important to determine what you want the blog to accomplish. For example, you may want to educate your readers about some specific services or products, or answer some common questions you get from current customers. However you decide to position your blog, it’s essential to know your audience and how to connect with them so you can provide the kind of content that will keep them coming back.
In the world of blogging, good content is essential. It not only defines your blog, but also determines whether your readers are likely to continue reading your posts or stop after the first few sentences. Having good content also means that your blog becomes a marketing tool by drawing in readers and potential customers. Those readers can spread the word about your business and share your content, expanding your reach. Keep in mind that navigating away from your blog site is as simple as clicking the “Back” button, so engaging your readers immediately with content that grabs their attention is critical.
Descriptive Categories and Tags
Don’t make your readers search endlessly for the topics they’re interested in. The more specific you make your categories and tags, the easier your posts will be to find when readers are searching. For example, if you have a “floor leveling and heating” category, you should split it up into “floor leveling” and “floor heating.” For tags, phrases like “level floor,” “warm floor,” and “uneven floor” may be appropriate. When in doubt, add more detail to your categories and tags.
Successful blog posts speak to the reader and often prompt him or her to comment or ask questions. Allowing comments means you have more chances to interact with your readers, which in turn helps establish you as an authority in your field. This can ultimately help you convert readers to customers. Adding the ability for readers to share your blog posts via social media increases both your engagement and your reach.
Narrow Your Niche
While it certainly isn’t necessary to limit your blog to a single topic, it’s important that readers be able to easily determine the “theme” or “niche” of your blog. It’s also a good idea to avoid making your overall theme too broad. For example, if you provide financial services, and make your theme “financial services,” your blog may be too broad. However, if you focus your blog on a specific aspect of financial services, such as building your credit, you’re more likely to have a unique selling point that can help establish you as an expert in your field.
Keep in mind that one of the goals of your blog should be to provide compelling content that will encourage your readers to visit your site regularly to learn more. To accomplish that you should avoid publishing infrequently and then disappearing for a week or month. Successful blogs are updated regularly, and readers come to rely on them for useful information, valuable commentary, or engaging conversations that occur with each post. If your readers can’t rely on you to provide new and refreshing content, they are likely to look elsewhere. Conversely, the more unique content you post on a regular basis, the more search engines love your blog and the more eyeballs they will send to it. And that means more opportunities to turn readers into customers.
Keep in mind that your blog posts need to be unique in order to distinguish you from the competition and offer value to your customers. Great content is sticky and will turn your blog into a trusted resource that readers will return to.