Business growth comes down to customer experience. And when you engage employees with your business, your customers really feel the difference.

Gallup defines engaged employees as those who are “involved in, enthusiastic about and committed to their work and workplace.”

So how do you engage employees? One way is to help them interact with your business’s content. This can make them feel “in the loop” and a part of the greater strategy.

And it’s statistically proven, too. Boosting employee engagement can improve your sales by 20%, profitability by 21%, and help generate new ideas, reduce turnover and increase retention.

Here are 3 ways your employees can engage with your content and boost your sales.

1. Get Them to Engage with Your Social Media

It might seem obvious, but getting your employees to engage with you on social media is a great way to boost your business.

Getting them to create or contribute to social media posts will help them feel more connected to your business, and therefore your customers. Consider allowing them to make a video or even just make a cameo appearance in the background.

They don’t have to post about your business to promote it, either.  A “like” can go a long way.

In fact, a recent study found that employees, on average, have 1,090 connections on social media. That’s a lot of potential eyes on your content!

Plus, if your employees are informed about what your business is posting, they’ll be more educated and up-to-date when speaking with customers.

2. Get Your Sales Team Engaged with Your Content

You’re very aware of how customers use social media to communicate with your business. Ensuring your staff and your customers are seeing the same things is a good way to get them speaking the same language.

Having a regular content meeting with your sales team goes a long way to helping them engage with your business.

Your content is likely going to be the first way a customer engages with your business. If they’ve come through to your sales team, it means they’ve found something of value in that content.

Realizing this connection between your sales team and your content or marketing teams can help open dialogue between them and your customer.

In fact, the impact this can have on your sales team when they’re sharing social content amounts to more opportunities. And those lead to more conversations with decision makers, and an increase in their sales pipelines.

3. Ask for Contributions from Your Field and Sales Teams

Who’s better at telling a customer story than, well, your customers?

And who’s already engaging with them over the phone, email, text and more?

Your sales and field teams likely have tons of stories they’re willing to share about customers they’ve helped with your product or service.

Asking them to contribute a testimonial or write their own piece for you will help them feel more engaged with your business, and help your customers feel included.

Getting customer testimonials helps with your social proof, and can boost consumer trust in your products or services.

Allowing team members to contribute can also give them that boost to employee engagement, as now they’re being heard, given a voice and rewarded for it.