Email Marketing

[Video] Put Your Email Marketing on Autopilot

By | 09.13.18

[Video] Put Your Email Marketing on Autopilot

Today, we’re going to talk about email marketing. If you’re picturing hours of copywriting, list management and that horrible moment of hitting send, you’re doing it wrong. There are ways to streamline your emails and avoid the headache.

Here’s how.

Scrub your contact list.

Ever heard the term “scrub” your contact list? That means cleaning up your database by removing incorrect, inconsistent or unused contacts and email addresses.

Best practices say to scrub your contact list at least every 3 months. And don’t forget to add in new contacts as often as possible!

Have templates on hand.

Putting together the emails you want to send is probably the hardest part. Overcome this hurdle by having 3-5 email templates on hand for your most common situations. Templates like:

  • A welcome email
  • A promotional email
  • A thank you email

Check out this blog for free email templates and more email marketing advice!

Invest in email automation.

Email automation isn’t just for big business marketers anymore. It’s great for things like:

  • Purchase confirmations
  • Birthday rewards
  • Cart abandonment reminders

And since they’re “automated,” you can set them and forget them.

And don’t forget!

Segment your messaging to target the right customers at the right time.
Use detailed reporting to understand which campaigns are successful and which aren’t.

Speaking of email automation tools, we know a great one.

Here’s what makes Thryv different.

It:

  • Integrates with text/SMS marketing automation, so you can send campaigns out via both channels at once.
  • Has client info and message history in one, single view.
  • Helps you book more and sell more with compelling calls to action in every message
(Visited 225 times, 1 visits today)

Your emails aren’t
getting opened.

We know why.

Your emails aren’t getting opened.

We know why.

Comments

Like what you see?
Get more free content.

Next Up In Email Marketing

Grab a GIF (and a Mask!) for Your Next Customer Safety Update

Email Marketing

Grab a GIF (and a Mask!) for Your Next Customer Safety Update

With cities and states changing COVID-related mask and occupancy requirements daily, small businesses need to keep the communication flowing...

Read More

Meet Customer Demands with an In-Person/Online Hybrid Business

COVID-19

Meet Customer Demands with an In-Person/Online Hybrid Business

If 2020 has taught us anything, it’s that we’re pretty good at pivoting. The pandemic sent us all indoors,...

Read More

Small Business Is in the Spotlight. Here are 4 Ways to Make Yours Shine.

COVID-19

Small Business Is in the Spotlight. Here are 4 Ways to Make Yours Shine.

Americans are showing up for small businesses like never before. As the effects of COVID-19 have crushed sales, local...

Read More