Local Marketing

Don’t Spend Your Time Worrying about Google Search Results

By | 01.31.14

Don’t Spend Your Time Worrying about Google Search Results

As a small business owner, you probably get 100 emails a week from SEO specialists telling you that your ticket to untold riches will only come if you are ranked number 1 in Google search results.  While there is some value to that, it is far from the be-all and end-all of your digital marketing goals.

While getting your website optimized for the search engines is always a good thing to do, it is certainly not the only, or even the most important thing that you can do.  Online local marketing is vastly different from marketing for bigger brands and companies.  You should definitely not be spending your entire budget on Search Engine Optimization.

As a small, local business, you should concentrate on getting involved on social networks, review sites, and directories to piggyback off of those sites’ traffic and “authority”.

Harnessing review sites such as Yelp will give you another avenue of potential clients and customers.  Having good customer reviews and experiences greatly translates into a digital grass roots movement and affinity for your business.

ynogoogle3
Example Yelp Page

Keeping a Facebook business page will allow your business to build a fan base and also allow you a good opportunity to communicate with them on a personal basis and build loyalty. It also allows you to share special events, promotions, and even survey your user base for new ideas. Since complaints often show up on social sites, your participation helps you manage those negative experiences and turn them into a reputation enhancer by handling problems quickly and showing that you care about your customers.

ynogoogle2
Example Facebook Page Enagement

Exploring other online advertising opportunities besides Google’s Ad Sense might give you exposure and revenue streams that you didn’t realize were there before.  Participating on help and answer sites, DIY forums and other places where your potential visitors go for information can also be a good way to get more customer traffic and exposure and build your reputation.

(Visited 56 times, 1 visits today)
Share on: Share to Facebook Share to Twitter Share to LinkedIn
Comments

Like what you see?
Get more free content.

Next Up In Local Marketing

Why Authenticity in Marketing Wins Every Time

Local Marketing

Why Authenticity in Marketing Wins Every Time

To be authentic by definition, is to ensure that something is “Truly what it is said to be.” When...

Read More

Small Business Support that Doesn’t Cost a Thing

Local Marketing

Small Business Support that Doesn’t Cost a Thing

If you’re a small business owner or know someone who is, you’re aware of the time and effort needed...

Read More

Let the New Normal Inspire You: Reimagine Your Business or Try a Startup

COVID-19

Let the New Normal Inspire You: Reimagine Your Business or Try a Startup

This year has provided us one crazy event after another. Our lives have shifted radically from how we work...

Read More