Author: Alan Traverse

A professional researcher since 1997, Alan Traverse’s experience spans several industries including media, telecommunications, finance, travel and loyalty. His work has centered on customer experience, new product development, retention, segmentation and voice of the customer. Concurrent with his research career, Alan has taught Economics and Marketing at Columbia College since 1999. Along with regular classroom duties, Alan developed and teaches the Intermediate Macroeconomics course based on a historical perspective of recessions, recoveries and periods of inflation in the United States. Twitter @alantraverse https://www.linkedin.com/in/alan-traverse-9b89791 www.circlesofindecision.com

Articles by Alan Traverse

Looking to Expand? Check Unemployment Rates

Back Office

Looking to Expand? Check Unemployment Rates

Should you expand your business? Knowing when it and if it’s a good time to expand your business is...

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How to Price. A Guide for Small Business.

Back Office

How to Price. A Guide for Small Business.

How do you know what you should charge for your products or services? How will you know if it’s...

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The Pros and Cons of Word-of-Mouth Advertising for Attorneys – Market Intel

Resources

The Pros and Cons of Word-of-Mouth Advertising for Attorneys – Market Intel

As a researcher, one of the most common answers I get when I ask businesses how their customers find...

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How Consumers Select Attorneys – Market Intel

Resources

How Consumers Select Attorneys – Market Intel

Understanding how consumers are searching for your firm is critical to understanding where to place your advertising dollars. SuperMedia...

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