Alan Traverse

Manager, Research & Business Intelligence Consultant

A professional researcher since 1997, Alan Traverse’s experience spans several industries including media, telecommunications, finance, travel and loyalty. His work has centered on customer experience, new product development, retention, segmentation and voice of the customer. Concurrent with his research career, Alan has taught Economics and Marketing at Columbia College since 1999. Along with regular classroom duties, Alan developed and teaches the Intermediate Macroeconomics course based on a historical perspective of recessions, recoveries and periods of inflation in the United States.

Latest blogs by Alan Traverse

Small Business Marketing

Looking to Expand? Check Unemployment Rates

Should you expand your business? Knowing when it and if it’s a good time to expand your...

Alan Traverse · 3 min read

Small Business Marketing

How to Price. A Guide for Small Business.

How do you know what you should charge for your products or services? How will you know if it’s...

Alan Traverse · 3 min read

Content Marketing

History of Web Design [Infographic]

Web design has been in a state of constant evolution since 1996. New technologies have encouraged...

Alan Traverse · 1 min read

Small Business Marketing

The Pros and Cons of Word-of-Mouth Advertising for Attorneys - Market Intel

As a researcher, one of the most common answers I get when I ask businesses how their customers...

Alan Traverse · 1 min read

Small Business Marketing

How Consumers Select Attorneys - Market Intel

Understanding how consumers are searching for your firm is critical to understanding where to place...

Alan Traverse · 1 min read

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