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Author: Alan Traverse
A professional researcher since 1997, Alan Traverse’s experience spans several industries including media, telecommunications, finance, travel and loyalty. His work has centered on customer experience, new product development, retention, segmentation and voice of the customer.
Concurrent with his research career, Alan has taught Economics and Marketing at Columbia College since 1999. Along with regular classroom duties, Alan developed and teaches the Intermediate Macroeconomics course based on a historical perspective of recessions, recoveries and periods of inflation in the United States.