Search is changing quickly. 

Customers still use Google to find local businesses, but they’re also asking AI-powered tools for recommendations, comparing options inside AI-generated answers, and using conversational search to find what they need. 

That creates a new visibility challenge for small businesses. 

You might rank well in traditional search and still have little visibility when a customer asks ChatGPT, Gemini, Perplexity, or another AI search experience to recommend a business. 

That’s where Answer Engine Optimization, or AEO, comes in. 

AEO services help make your business easier for search engines and AI systems to understand, evaluate, and potentially surface in answers. For local businesses, that work usually starts with the same fundamentals that support strong SEO: accurate business information, helpful website content, positive reviews, structured data, and a consistent presence across the web. 

The challenge is figuring out which provider can actually help. 

There are plenty of agencies now offering AEO, GEO, AI search optimization, and related services. Some focus heavily on technical SEO. Others specialize in content, digital PR, AI visibility tracking, or enterprise brands. 

So, which options make sense for a small business? 

We’ve compared nine AEO service providers using criteria that matter to local service businesses, including trades, health and wellness, beauty, professional services, and other businesses that rely on customers finding them online.

Try the New Thryv Experience

See what’s new — and why it gives your business an edge.

Start Free Trial

AEO services are professional services designed to improve how easily search engines and AI-powered answer engines understand and potentially surface a business, its content, and its expertise. 

Traditional SEO focuses primarily on helping webpages rank in search results. AEO expands that work to answer-focused experiences, including AI-generated answers, conversational search, voice search, featured snippets, and other zero-click experiences. 

The two strategies overlap significantly. 

AEO can include:

  • Answer-first website content 
  • Question-based content strategy 
  • Structured data and schema markup 
  • Google Business Profile optimization 
  • Local listings management 
  • Review and reputation management 
  • Entity and brand optimization 
  • Digital PR and authority building 
  • AI visibility monitoring 
  • Content optimization 
  • Technical SEO 
  • Reporting and performance measurement 

In other words, AEO isn’t about stuffing more keywords into your website

It’s about making your business information clear, useful, trustworthy, and easy for search systems to interpret. 

That’s particularly important for local businesses. 

If someone asks, “Who is the best plumber near me?” or “What are the best family law firms in Seattle?” an AI system needs enough reliable information to understand which businesses exist, what they offer, where they operate, and whether customers trust them. 

Your website is one piece of that picture. Your listings, reviews, social profiles, third-party mentions, and other online signals can also contribute to how your business is understood. 

The 2026 BrightLocal Local Consumer Review Survey reports that 45% of consumers used AI tools such as ChatGPT, Gemini, or Perplexity to find a local business during the past year, compared with 6% the year before. 

The takeaway is simple: getting found online increasingly means being visible beyond traditional search results. 

The best AEO services don’t just promise to “get you into ChatGPT.” 

They should address the underlying information and authority signals that help search engines and AI systems understand your business. 

Here are the capabilities worth looking for. 

1. Answer-first website content 

Your website should clearly answer the questions customers ask before they contact you. 

That could include:

  • What services do you offer? 
  • How much does the service cost? 
  • Where do you provide service? 
  • How quickly can customers get help? 
  • What should customers know before hiring you? 
  • What makes your business different? 
  • What questions should customers ask before choosing a provider? 

Good AEO optimization services structure this information so both people and search systems can quickly find the answer. 

2. Structured data and schema 

Schema markup gives search engines additional context about the information on your website. 

Depending on the page and business, this can include structured information about your organization, services, locations, products, FAQs, and other relevant content. 

Schema isn’t a magic button for appearing in AI answers. But when used appropriately, it can help search systems interpret your content more clearly. 

3. Accurate business listings 

Local businesses need consistent information across the web. 

Your business name, address, phone number, website, hours, services, and service areas should be accurate and consistent across important platforms. 

That matters for traditional local search and can also strengthen the overall picture search systems have of your business. 

See our guide to local search for more ways to improve local visibility. 

4. Google Business Profile optimization 

Your Google Business Profile is one of the most important pieces of a local search strategy. 

An AEO provider should understand how your profile connects with your website, listings, reviews, services, and broader local presence. 

5. Review generation and reputation signals 

Reviews do more than influence whether someone calls your business. 

They also provide context about customer experiences, services, locations, and areas of expertise. 

An effective visibility strategy should include a plan for generating authentic reviews and maintaining a strong online reputation. 

6. Content that answers real customer questions 

AEO isn’t about publishing hundreds of generic AI-generated articles. 

It is about creating useful content that answers questions your customers actually ask. 

For example, a roofing company could create content around: 

  • How long does a roof replacement take? 
  • How much does a roof replacement cost? 
  • Does homeowners insurance cover roof damage? 
  • How often should a roof be inspected? 

The goal is to demonstrate expertise while making information easier to find and understand. 

7. AI visibility monitoring 

Some AEO providers monitor how often a business or brand appears in AI-generated answers. 

That can include tracking mentions, citations, competitors, prompts, platforms, and changes over time. 

Keep expectations realistic, though. 

AI-generated answers can vary by query, location, user context, model, and time. No legitimate provider can guarantee that your business will appear in ChatGPT, Google AI Overviews, Gemini, Perplexity, or another AI platform. 

8. Reporting tied to business outcomes 

Visibility is useful, but visibility alone isn’t the goal. 

Your provider should explain how AEO work connects to meaningful outcomes such as: 

  • Organic traffic 
  • Calls 
  • Form submissions 
  • Quote requests 
  • Bookings 
  • Leads 
  • Conversion rates 
  • AI referral traffic 
  • Search visibility 
  • Local rankings 

That makes it easier to determine whether your investment is actually helping your business grow. 

We evaluated providers using the same criteria throughout this list and looked at what matters when a small business is deciding whether an AEO investment makes sense.

Our evaluation criteria 

Best fit: Who is the provider designed to serve? 

Local-business relevance: Does the provider support local, service-area, or multi-location businesses? 

AEO scope: Does the offering cover content, schema, listings, reviews, AI visibility, technical optimization, or related services? 

SEO foundation: Does the provider connect AEO with traditional SEO? 

Reporting: Does the provider explain how performance is measured? 

What to verify: Are pricing, deliverables, contracts, ownership, and AI visibility claims clear? 

Because AEO is still an evolving category, pricing and deliverables can change quickly. Always confirm current pricing, scope, contract terms, and platform coverage before signing an agreement. 

For small businesses, it’s also worth remembering that AEO should generally build on your existing SEO foundation rather than replace it. That’s consistent with the brief’s recommendation and with the way leading providers position AEO today. 

Short-List the Critical Criteria Before You Choose a Provider

Use this checklist to spot the visibility gaps an AEO provider should address.

Download the Checklist

Provider Best for How you work with them What to know
Thryv Local service businesses wanting managed SEO + AEO Done-for-you service Combines AEO, SEO, listings, content, reputation, and reporting
NoGood Growth-focused brands wanting full-service AEO Agency engagement Strong focus on AI visibility, content, technical AEO, and digital PR
Marcel Digital Businesses wanting technical AEO + SEO Agency engagement Strong schema, content, technical, local SEO, and AI visibility capabilities
Orange Marketing B2B and SMB companies combining AEO with broader marketing Agency engagement Combines AEO with HubSpot, RevOps, demand generation, and digital strategy
Minuttia B2B companies with established content programs Agency engagement Strong focus on AI search, content, digital PR, and analytics
HawkSEM Businesses wanting flexible SEO/GEO services Agency engagement Offers SEO and GEO services with options suited to smaller starting budgets
RevenueZen B2B companies focused on pipeline Agency engagement Combines SEO/AEO with content and demand-generation strategy
Amsive Larger businesses needing advanced AI search strategy Full-service agency Strong technical SEO, AI search, content, and measurement capabilities
iPullRank Technical and enterprise-level AI search programs Strategic agency engagement Deep expertise in information retrieval, technical SEO, GEO, content, and AI search

1. Thryv 

Best for: Local service businesses that want AEO and SEO managed for them. 

Overview: Thryv combines AEO and SEO with the local visibility fundamentals small businesses already need, including listings, website content, reputation management, and ongoing optimization. 

Key AEO capabilities: 

Thryv’s Search Boost is designed for businesses that want expert-managed search visibility without having to become SEO experts themselves. The service currently emphasizes visibility across Google, Bing, AI tools, voice, predictive, and conversational search. 

Thryv also connects search visibility with other parts of the online presence, including listings and reputation management. 

Pros: 

  • Built specifically around small-business needs 
  • Combines SEO and AEO rather than treating them as separate strategies 
  • Strong local search and listings focus 
  • Done-for-you management 
  • Reporting connects search performance with calls and leads 

Cons: 

  • Businesses looking only for a standalone AEO audit may prefer a specialist provider 
  • Pricing is customized rather than presented as a simple public AEO package 

Pricing / pricing model: Custom pricing based on business needs and selected services. 

What to verify before signing: Ask which SEO and AEO activities are included, how often the strategy is updated, what reporting you’ll receive, and how the program connects visibility improvements to leads. 

Bottom line: Thryv is a strong option for a local business that doesn’t want to piece together an AEO strategy, SEO provider, listings platform, website solution, and reputation tools separately. 

2. NoGood 

Best for: Growth-focused brands looking for a comprehensive AEO program. 

Overview: NoGood has built AEO into its broader growth marketing offering. Its current AEO services cover AI visibility audits, prompt research, competitive analysis, content development, authority and citation analysis, technical AEO, schema, digital PR, and ongoing monitoring. 

Key AEO capabilities: 

  • AI visibility audits 
  • Prompt research 
  • Competitive analysis 
  • AEO content development 
  • Schema and structured data 
  • Technical AEO 
  • Digital PR 
  • Citation building 
  • Reputation management 
  • AI visibility monitoring 

Pros: 

  • Broad AEO service offering 
  • Strong focus on AI visibility measurement 
  • Combines technical, content, and authority strategies 
  • Connects AEO to broader growth marketing

Cons: 

  • Its growth-agency model may be more than a smaller local business needs 
  • Pricing is generally custom 

Pricing / pricing model: Custom agency engagement. 

What to verify before signing: Ask how much of the engagement is dedicated to local SEO and whether local listings, reviews, and service-area visibility are included. 

Bottom line: NoGood is worth considering if AI visibility is a major part of your broader growth strategy and you need an agency with a deep AEO specialization.

3. Marcel Digital 

Best for: Businesses looking for technically focused AEO and SEO. 

Overview: Marcel Digital positions AEO as an extension of traditional SEO, with services covering technical evaluation, structured data, answer-first content, entity optimization, and AI-surface monitoring. 

The company also offers local SEO, content, technical SEO, off-page SEO, and link-building services, which makes it a strong option for businesses that want AEO integrated into a broader search strategy. 

Key AEO capabilities: 

  • AEO readiness assessments 
  • Question and topic mapping 
  • Answer-first content 
  • Schema implementation 
  • Entity optimization 
  • Technical SEO 
  • AI visibility monitoring 
  • Local SEO 
  • Link building 

Pros: 

  • Strong technical foundation 
  • Combines AEO and traditional SEO 
  • Local SEO capabilities 
  • Schema and structured-data expertise 
  • Broad search marketing experience

Cons: 

  • May be better suited to businesses with more complex websites and marketing needs 
  • Pricing is customized 

Pricing / pricing model: Custom agency engagement. 

What to verify before signing: Ask how much of the strategy will focus specifically on local search, AI visibility, listings, and customer acquisition. 

Bottom line: Marcel Digital is a strong fit if technical SEO, structured data, and a broader search strategy are priorities.

4. Orange Marketing 

Best for: SMB and B2B companies that want AEO combined with broader digital marketing. 

Overview: Orange Marketing combines AEO with HubSpot, RevOps, demand generation, website, and broader digital marketing services. Its current positioning specifically identifies AI/AEO as part of its offering. 

Key AEO capabilities: 

  • AI/AEO strategy 
  • AI visibility 
  • Content 
  • HubSpot integration 
  • Demand generation 
  • Website and CMS work 
  • Broader digital strategy 

Pros: 

  • AEO can be integrated into a larger marketing program 
  • Strong fit for HubSpot users 
  • Combines AI search with demand generation 
  • Experience across SMB and mid-market organizations 

Cons: 

  • May be more than a local business needs if AEO is the only goal 
  • Stronger fit for B2B than many consumer-facing local businesses 

Pricing / pricing model: Custom agency engagement. 

What to verify before signing: Confirm how much of the engagement is devoted to AEO versus HubSpot, RevOps, content, or demand generation. 

Bottom line: Orange Marketing can make sense when AEO is part of a larger B2B marketing and revenue strategy. 

5. Minuttia 

Best for: Established B2B companies investing in content and AI search. 

Overview: Minuttia specializes in search and AI search strategy, content creation, digital PR, analytics, and reporting. Its current AEO agency comparison also highlights entity optimization, AI visibility monitoring, answer-optimized content, schema, and citation building as core elements of AEO. 

Key AEO capabilities: 

  • AI search strategy 
  • AEO and GEO 
  • Content creation 
  • Digital PR 
  • AI visibility monitoring 
  • Analytics 
  • Entity optimization 
  • Citation building 

Pros: 

  • Strong content expertise 
  • Combines content with digital PR and AI visibility 
  • Deep focus on AI search 
  • Useful for established content programs 

Cons: 

  • Better suited to B2B and established companies than many local owner-operated businesses 
  • Pricing and scope require a direct conversation 

Pricing / pricing model: Custom engagement. 

What to verify before signing: Ask whether the engagement is appropriate for your business size and whether local SEO, listings, and reputation management are included. 

Bottom line: Minuttia is worth considering for a business with an established content operation that wants to extend its visibility into AI search. 

6. HawkSEM 

Best for: Businesses looking for SEO and GEO services with a more flexible entry point. 

Overview: HawkSEM is a broader digital marketing agency offering SEO and GEO services. Its inclusion in current 2026 AEO comparisons makes it worth considering for businesses that want AI search optimization alongside traditional digital marketing. 

Key AEO capabilities: 

  • GEO 
  • SEO 
  • Local SEO 
  • Content 
  • Search strategy 
  • AI visibility optimization 

Pros: 

  • Broader digital marketing capabilities 
  • Can combine SEO with AI search 
  • Reported lower entry point than some enterprise-focused agencies

Cons: 

  • AEO may be one component of a larger marketing engagement 
  • Local business owners should confirm exactly what GEO/AEO work is included

Pricing / pricing model: Agency pricing varies by scope.  

What to verify before signing: Ask for a specific list of AEO deliverables, including content, schema, AI monitoring, local optimization, and reporting. 

Bottom line: HawkSEM may be a practical option if you want AEO/GEO as part of a broader SEO or digital marketing program. 

7. RevenueZen 

Best for: B2B businesses that want search visibility connected to pipeline growth. 

Overview: RevenueZen is positioned around B2B growth, with services spanning SEO, content, demand generation, and newer AI-search optimization strategies. 

Key AEO capabilities: 

  • SEO 
  • AI search optimization 
  • Content strategy 
  • Demand generation 
  • Pipeline-focused reporting

Pros: 

  • Strong B2B focus 
  • Connects marketing activity with revenue 
  • Useful for businesses where content and demand generation are closely connected 

Cons: 

  • Less focused on local owner-operated businesses 
  • May not be the best fit for businesses primarily competing in local map and service-area searches 

Pricing / pricing model: Custom engagement. 

What to verify before signing: Confirm the provider’s experience with your market, location strategy, and customer acquisition model. 

Bottom line: RevenueZen makes more sense for B2B companies than for a neighborhood-focused service business. 

8. Amsive 

Best for: Larger organizations that need advanced AI search, SEO, content, and measurement. 

Overview: Amsive’s current AEO offering covers technical optimization for AI discoverability, strategic topic ideation, AI-structured content, brand citation consistency, and AI search visibility. 

Its broader expertise spans SEO, digital media, content, social, data, and analytics. 

Key AEO capabilities: 

  • Technical SEO for AI discovery 
  • AI-structured content 
  • Topic strategy 
  • Citation consistency 
  • AI search optimization 
  • SEO 
  • Content 
  • Analytics 

Pros: 

  • Broad technical expertise 
  • Strong AI search strategy 
  • Integrated SEO and marketing capabilities 
  • Useful for complex organizations 

Cons: 

  • Likely more agency than a small local business needs 
  • Enterprise and mid-market orientation can make the engagement more complex

Pricing / pricing model: Custom agency engagement. 

What to verify before signing: Ask what portion of the engagement is specifically dedicated to AEO and whether local SEO is part of the scope. 

Bottom line: Amsive is a strong option for larger businesses with sophisticated SEO and marketing requirements. 

9. iPullRank 

Best for: Businesses with highly technical AI search and information-retrieval needs. 

Overview: iPullRank approaches AI search from a technical perspective, combining AI search strategy, information retrieval, content, technical SEO, and digital PR. 

Its current GEO services focus on improving visibility in AI Search through strategy, content, technical optimization, and measurement. 

Key AEO/GEO capabilities: 

  • AI search strategy 
  • GEO 
  • Technical SEO 
  • Content engineering 
  • Information retrieval 
  • Digital PR 
  • AI search measurement 

Pros: 

  • Deep technical expertise 
  • Strong understanding of how AI systems retrieve and synthesize information 
  • Advanced AI search strategy 

Cons: 

  • Primarily geared toward mid-market and enterprise organizations 
  • Likely more technical than most local businesses need 

Pricing / pricing model: Custom engagement. 

What to verify before signing: Ask whether the strategy is appropriately scaled to your business and whether local SEO, listings, and reputation management are included. 

Bottom line: iPullRank is best suited to organizations with complex search environments and a need for advanced technical AI search expertise. 

Build a Stronger Search Foundation

Thryv helps improve the signals search engines and AI tools use to understand your business.

Explore SEO and AEO Services

And if you’re specifically looking for SEO-only options, check out our guide to 11 Affordable SEO Services for Small Businesses

AEO and SEO aren’t competing strategies. 

SEO helps your business become visible in traditional search. AEO helps make your business and content easier for AI-powered systems to understand and potentially surface in answers. 

For most small businesses, you need both.

SEO AEO
Primary goal Improve visibility in traditional search Improve visibility in AI-generated answers
Where it appears Search results, maps, local packs AI answers, AI Overviews, conversational and voice search
Key focus Keywords, content, technical SEO, links, local signals Clear answers, context, entities, schema, authority and citations
Content approach Match search intent and provide helpful information Provide clear, concise answers to specific questions
Local visibility Maps, local results, location-based searches AI recommendations and answers about local businesses
Measurement Rankings, traffic, calls, leads, conversions Mentions, citations, AI visibility, referral traffic and business outcomes

Think of SEO as the foundation and AEO as an extension of that foundation. 

The same things that help customers and search engines understand your business can also help AI systems interpret your business. 

That’s why AEO shouldn’t mean abandoning the fundamentals. 

Your business still needs:

  • A useful website 
  • Accurate listings 
  • Strong local SEO 
  • Relevant content 
  • Positive reviews 
  • Quality backlinks 
  • Consistent business information 
  • A technically healthy website 

You don’t necessarily need the biggest AEO agency. 

You need the provider that solves your biggest visibility problem. 

Start with these four steps. 

1. Check your current visibility 

Before paying for AEO services, find out how your business currently appears. 

Search for: 

  • Your business name 
  • Your primary services 
  • Your services plus your city 
  • “Best [service] near me” 
  • “[service] in [city]” 
  • Common questions your customers ask 

Then see what happens when you ask AI tools similar questions. 

Are you appearing? 

Are competitors appearing instead? 

Is the information about your business accurate? 

Are your services and location represented correctly? 

A visibility audit can help answer these questions before you commit to an ongoing service. 

2. Identify your biggest gap 

Your problem might not actually be AEO. 

You may need: 

  • Better local listings 
  • More customer reviews 
  • Better service pages 
  • Stronger backlinks 
  • A faster website 
  • More useful content 
  • Better Google Business Profile optimization 
  • More consistent business information 

Fixing the foundation may deliver more value than immediately investing in a specialized AEO program. 

3. Decide how much work you want to manage 

Some providers are strategic consultants. 

Others handle content and implementation. 

Some offer full-service marketing. 

And some tools allow you to manage much of the work yourself. 

Be honest about how much time you have. 

If you’re already running a plumbing company, dental practice, salon, law firm, HVAC business, or other local operation, you probably don’t want another marketing platform that requires hours of weekly management. 

A done-for-you service may be worth the investment if it saves your team time and keeps your strategy moving. 

4. Compare at least two or three providers 

Ask every provider the same questions: 

  • What exactly is included? 
  • Which AI platforms do you monitor? 
  • Do you handle content? 
  • Do you implement schema? 
  • Do you manage local listings? 
  • Do you support Google Business Profile optimization? 
  • Do you help generate reviews? 
  • Do you build backlinks? 
  • How do you measure AI visibility? 
  • How do you connect visibility to leads? 
  • Who owns the content and accounts? 
  • Is there a long-term contract? 
  • What happens if I cancel? 
  • What results should I reasonably expect in the first 3, 6, and 12 months? 

Most importantly, pay attention to how the provider talks about results. 

No AEO company can guarantee that your business will appear in ChatGPT or another AI platform. 

AI-generated answers can change based on the question, location, context, platform, model updates, and information available to the system. 

A credible provider should talk about improving the signals within its control rather than promising a guaranteed AI citation. 

Free Checklist: Visibility Checklist 2026

Build a stronger online presence with a practical checklist designed to improve your visibility across search engines, maps, social media, reviews, and AI-powered search. Learn how to strengthen the trust signals that help customers find, choose, and confidently do business with you.

DOWNLOAD
Free Checklist: Visibility Checklist 2026ebook image

Search visibility is no longer limited to ten blue links. 

Customers are finding businesses through Google, maps, review sites, social platforms, voice search, and AI-generated answers. 

That means your business needs a consistent, trustworthy presence wherever customers are looking. 

You don’t need to tackle everything at once. 

Start by finding the biggest gap in your online presence. Then prioritize the work that can make it easier for customers and search systems to understand what you do, where you do it, and why they should choose you. 

If you’d rather have experts handle the work, Thryv can help. 

Schedule a Demo 

AEO may be a newer term, but the fundamentals behind it aren’t entirely new. 

Businesses still need to be clear about what they offer. Their information still needs to be accurate. Their websites still need to answer customer questions. Their reviews still matter. And their online reputation still needs to support trust. 

What’s changing is where customers look for those answers. 

The businesses that prepare now can build a stronger foundation for both traditional search and AI-powered discovery. 

Start with the basics. Fix the gaps. Measure what changes. And choose an AEO service that fits the way your business actually operates. 

Some improvements, such as correcting inaccurate listings or improving website structure, can happen relatively quickly. Other outcomes, including stronger organic visibility, backlinks, authority, and AI citations, typically take longer to develop. 

AEO services can improve the clarity, consistency, structure, authority, and relevance of your online presence, which may increase the likelihood that AI systems understand and surface your business. 

But no provider controls how ChatGPT, Gemini, Perplexity, Google AI Overviews, or other AI systems generate answers. 

AEO doesn’t automatically require a website redesign. 

Depending on your current site, an AEO provider may be able to improve existing pages through: 

  • Answer-first content 
  • Better headings 
  • FAQs 
  • Internal links 
  • Schema 
  • Service information 
  • Location information 
  • Technical improvements 
  • Content updates 

An AEO tool may make sense if you have someone on your team who can manage content, technical updates, listings, reporting, and ongoing optimization. 

An AEO agency may make more sense if you want experts to develop and implement the strategy for you. 

But AEO shouldn’t be treated as a replacement for local SEO. 

A strong local visibility strategy should still include accurate listings, a useful website, relevant service pages, customer reviews, local authority, quality backlinks, and a strong Google Business Profile. 

Look for a provider that: 

  1. Understands your industry and customers. 
  1. Connects AEO with traditional SEO. 
  1. Addresses your website and local search foundation. 
  1. Provides clear deliverables. 
  1. Measures visibility over time. 
  1. Explains how success connects to business outcomes. 
  1. Makes realistic claims about AI visibility. 
  1. Is transparent about pricing, contracts, ownership, and ongoing work. 

The right AEO provider should make your business easier to understand, not just sell you another marketing buzzword.