Roofing leads

How to Generate More Roofing Leads for Your Small Business

You’ve already got roofing jobs coming in, but you know you could be busier. Maybe you’ve got slow weeks in between projects. Perhaps referrals have dried up. Or maybe you’re spending too much time chasing cold leads that go nowhere. If that sounds familiar, it’s time to level up your lead generation game.

This guide is here to help you attract more roofing leads, close more jobs, and create a steady, scalable pipeline of work. With the right mix of strategy, technology, and consistency, you’ll go from just getting by to fully booked.

Let’s define “leads”

A lead is someone who’s shown interest in your roofing services, whether they’re ready to hire today or just looking for estimates. This could be:

  • A homeowner researching roof repair
  • A landlord scheduling seasonal maintenance
  • A real estate agent prepping a home for sale

Your goal isn’t just more leads – it’s better ones. You want leads that:

  • Are in your service area
  • Need your specific services
  • Have the budget to move forward
  • Are ready to act (or at least willing to engage)

So, let’s dig into how to generate roofing leads that are higher quality, more consistent, and easier to convert. If you want more of the right ones – and better conversion rates – you’ll need to sharpen your strategy at every stage. Here’s how to attract, nurture, and close roofing leads more effectively.

Smart ways to boost your visibility and bring in more leads

These tactics help make sure your roofing business is easy to find, easy to trust, and easy to hire – especially for local homeowners who are searching for services like yours.

Build a strong digital presence

Most homeowners start their search for a roofer online, so it’s important to be easy to find and contact.

  • Keep your website and Google Business Profile updated with your latest business hours, services, and service areas.
  • Make sure your information is consistent across all online directories (like Yelp, Angi, and Facebook). This improves trust and search visibility.
  • Add clear calls to action to your website – like “Request a Quote” or “Book a Free Inspection” – so visitors know what to do next.

Improve your local SEO

SEO stands for “Search Engine Optimization.” It’s the process of making your website easier to find when people search online for services like yours. For roofing businesses, that usually means showing up on Google when someone types in things like “roof repair near me” or “best roofer in [your city].”

To help your roofing business show up in look search, follow these tips:

  • Use location-specific phrases – like “roof replacement in [your city]” or “emergency roof repair in [your neighborhood]” – throughout your site’s homepage, service pages, and blog posts. Just make sure the wording feels natural, not forced.
  • Make sure each page on your website clearly lists your service areas, so search engines can connect you with nearby customers.
  • The more useful, relevant, and locally focused your site is, the better it will perform in search results – and the more likely it is that potential customers will click, call, or book with you.

Ask for reviews after every job

Online reviews help build trust and boost your visibility, especially when customers are comparing local roofers. Reviews help your business show up higher in search results and make you look more professional and reliable.

To ensure you generate more customer reviews, follow these tips:

  • Ask happy customers to leave a review on Google or Facebook as part of your regular post-job process.
  • Respond to all reviews, positive or negative. Thanking happy customers builds loyalty, and handling complaints well shows you’re responsive, which can turn curious visitors into new leads.
  • Share standout reviews on your website or social media to reinforce your reputation and encourage more inquiries.

Stay active on social media

Social media isn’t just for fun – it’s a powerful way to connect with local homeowners in your area.

Some best practices for social media include:

  • Share before-and-after photos of your work, team introductions, customer tips, and seasonal advice.
  • Use hashtags and tag locations to reach people in your service area.
  • Respond to comments and messages to build relationships with potential customers.

Create helpful content

When you answer questions your customers are already asking, you earn their trust – and often, their business.

Here are some helpful tips for creating content for your target audience:

  • Write simple blog posts or make short videos on topics like “How to tell if you need a new roof” or “What a roof inspection includes.”
  • Educational content keeps your website fresh and helps it show up in more searches.
  • You don’t need to be a writer – just speak from experience and keep it helpful.

Use digital ads to reach local homeowners

Online ads can be an affordable and effective way to bring in more roofing leads, especially when they’re targeted well.

Here’s what you need to know when it comes to using digital ads to generate leads:

  • Facebook and Instagram ads are great for building awareness and promoting special offers to local homeowners.
  • Google Ads show up when people are actively searching for roofing services, like “roof replacement near me.”
  • Even a small ad budget can bring in leads if your messaging is clear and well-placed.

Try lead generation platforms (but don’t rely on them entirely)

Lead generation services are third-party platforms that connect you with people actively looking for roofing services. These platforms collect homeowner requests – usually through online forms or directories – and then pass those leads along to local contractors.

  • Popular platforms like Angi, Roofr, and Thumbtack let you create a business profile, set service areas, and pay to receive contact info for potential customers.
  • These leads are often shared with multiple roofers at once, so it’s a race to respond quickly and make a strong first impression.
  • Some platforms let you customize the types of leads you get, such as roof repair vs. full replacement, but not all leads will be a perfect match.
  • Track where your best leads come from and which platforms result in booked jobs. This helps you invest in the services that deliver real value.
  • Use these tools as part of a broader strategy – not your only source of business – so you’re not dependent on third-party sites for all your new jobs.

Offer free inspections

Free inspections make it easy for potential customers to reach out without feeling pressured.

  • They give homeowners peace of mind and show them you’re professional and thorough.
  • It’s also a great opportunity to build trust and explain your recommendations in person.

Get involved in your community

Being visible in your local area helps people remember and refer to your business.

  • Sponsor a local sports team, donate services to a community project, or attend neighborhood events.
  • Share your involvement on your website and social media to show you care about the community you serve.

Be storm-season ready

Storms can lead to a flood of roof repair requests – but only if you’re ready to act fast.

  • Have your crews, phones, and online scheduler ready to go when severe weather hits.
  • Post timely messages on social media letting people know you’re available for inspections.
  • Prepare in advance with extra slots, marketing materials, and quick-response workflows.

Nurture and manage your roofing leads

Getting a lead is just the beginning – what you do next makes all the difference. To turn inquiries into booked jobs, you’ll need to stay organized, follow up, and stay in touch until the timing is right.

Use email marketing to stay top-of-mind

Not every lead is ready to hire right away, but that doesn’t mean they should be tossed aside.

  • Send helpful tips, seasonal roof maintenance reminders, or special offers to keep your name in front of them.
  • A simple check-in email can bring someone back who asked for a quote weeks or even months ago.

Build a referral program

Your happy customers can be your best source of new business – if you give them a reason to share.

  • Offer a small thank-you, like a discount, service upgrade, or gift card, for every referral that turns into a job.
  • Make it easy for customers to pass your info along by sharing referral links or digital business cards.

Track where your best leads come from

Some lead sources are gold. Others, not so much.

  • Keep track of where each inquiry comes from – ads, SEO, email, referrals – so you know what’s really working.
  • This helps you focus your time and money on the channels that bring in jobs, not just clicks.

Follow up fast

Most people hire the first roofer who responds, so speed matters.

  • Set a goal to respond to every inquiry within minutes, not hours.
  • Have a process in place for after-hours leads so no opportunity slips through the cracks.

Stay organized with your follow-ups

Between job sites and estimates, it’s easy for leads to get lost in the shuffle.

  • Use a system – whether it’s software like Thryv, a spreadsheet, or a planner – to track lead details, status, and next steps.
  • Consistent follow-up builds trust and shows professionalism, even before the job starts.

Avoid these lead generation mistakes

Even if you know how to get roofing leads, some common pitfalls can hold you back.

  • Letting leads go cold: If you don’t follow up, someone else will.
  • Chasing quantity over quality: Focus on leads that fit your service, pricing, and availability.
  • Using outdated systems: Manual tracking your leads wastes time and causes missed opportunities.
  • Not tracking your sources: If you don’t know where your best leads are coming from, you can’t double down on what’s working.

To avoid these common pitfalls, savvy roofing businesses turn to software tools for roofing that help them scale smarter.

Let software do the heavy lifting

You only have so many hours in a day. Why spend them chasing down leads when technology can do it for you?

With the right software tools for roofing, you can:

  • Capture leads from every channel – website, social, text, phone, and email.
  • Send automatic appointment confirmations and reminders.
  • Sync scheduling, billing, and customer data all in one place.
  • Follow up with leads instantly – even when you’re on a roof.

These systems don’t just make life easier. They help you close more jobs with less effort.

How Thryv helps you generate, manage, and close more roofing leads

You’ve got your tools, your team, and your know-how – but running a successful roofing business takes more than craftsmanship. It takes organization, speed, follow-up, and a consistent stream of quality leads. That’s where Thryv comes in.

Thryv is an industry-leading marketing and sales software built to help service businesses like yours manage every part of the customer journey – from the first lead to the final invoice. Whether you’re trying to streamline your communication, simplify scheduling, or get found online more easily, Thryv can help.

Here’s how Thryv’s core features help you generate, nurture, and manage roofing leads more effectively:

  • Online appointment booking: Make it easy for leads to schedule inspections or estimates right from your website – no phone calls required.
  • Centralized CRM (Customer Relationship Management): Keep every lead organized with contact info, notes, job history, and communication all in one place.
  • Automated email and text follow-ups: Stay top-of-mind with timely reminders, thank-you messages, and follow-ups for quotes or inspections.
  • Online review requests: After each job, Thryv can automatically request reviews on Google, Facebook, and other platforms to build your reputation and bring in new leads.
  • Social media tools: Schedule and publish social content to stay active on Facebook and Instagram without needing a separate app.
  • Client communication inbox: View and respond to messages from every channel (text, email, web, and social) in one place, so no lead slips through the cracks.
  • Website and local SEO tools: Boost your online presence and help local customers find your business more easily.
  • Online presence and Google Business Profile tools: Keep your business information, hours, services, and photos up to date across the web to improve search visibility and customer trust.
  • Managing roofing marketing campaigns: Build, schedule, and track targeted email and text message campaigns to promote seasonal offers, referral programs, or service reminders.
  • Estimates, invoices, and payments: Generate quotes on-site, convert them to invoices, and accept payments instantly to close jobs faster.

Introducing Thryv Leads: a powerful way to get new roofing leads

In addition to its industry-leading marketing and sales software, Thryv offers an optional add-on called Thryv Leads – a lead generation service designed to help you bring in more roofing customers. Whether you want to fill in your schedule or scale up your operations, Thryv Leads helps you attract qualified leads without the hassle of managing campaigns yourself.

AI-powered lead generation campaigns

Thryv uses smart technology to place your ads where homeowners are already searching.

  • Your ads get premium placement across major platforms like Google and Facebook.
  • Professionally designed ad creatives help your business stand out and get clicks.

Streamlined lead generation

You don’t have to guess or manage things manually – Thryv handles it for you.

  • Leads are pre-qualified and delivered directly to your inbox in real time.
  • Campaigns reach potential customers across multiple platforms so you don’t miss a single opportunity.
  • You can track leads as they come in and follow up while your business is still top-of-mind.

Full-service lead gen advertising

With Thryv Leads, you don’t need to be a marketing expert to run effective campaigns.

  • A team of specialists handles everything from setup to strategy, saving you time.
  • Budgets are automatically optimized to get you the best results for your spending.
  • Transparent reporting lets you see exactly how your campaigns are performing, so you know what you’re getting for your investment.

Thryv Leads is built to take the guesswork out of digital advertising – so you can focus on your roofing jobs while the leads come to you.

Additional resources

Job Cost Calculator for Roofing Businesses
The Small Business Owner’s Guide to Pricing for Roofing Work
How To Start a Roofing Business: The Complete Guide