Reputation management

Win more customers with reputation management software

When it comes to finding new customers, getting customer reviews and managing your online reputation is essential. More than 75% of people regularly read online reviews when searching for local businessesi –the better your reputation and reviews, the more likely customers will choose you over a competitor. Replying to reviews – both positive and negative – is important as well, since 94% of customers expect brands to answer their questions and respond to negative posts.ii

However, even when you consistently provide outstanding service and quality products, it can be hard to get customers to follow through with reviews. That’s where Thryv can help. As a do-it-all platform for managing small businesses, we offer reputation management software that automates the process of asking for reviews, monitoring major review sites, and notifying you whenever new comments are posted. With Thryv, you can build a bigger bank of reviews online and reply quickly to customer comments.

Tips for reputation management

Here are a few ways to build, manage, and protect your reputation online.

Ask for reviews
The best way to get more reviews online is to simply ask. Your customers lead busy lives and need constant reminders about leaving a review.

Automate the process
Ideally, you can include a request for reviews in every interaction with customers, from a personal ask at the point of sale to reminders on invoices, thank-you notes, and other communications. Reputation management solutions that automate this process will minimize the effort required to consistently request reviews.

Make reviews easy
When asking for reviews, minimize the work for your customers by including links to major review sites. A Google Reviews link, for example, will take customers to a screen where they can quickly leave a few comments, saving them time and effort.

Respond to every review
Responding to comments online helps build stronger relationships with customers and shows that you’re attentive to their opinions of your business.

Make negative reviews an opportunity
Even the most disgruntled customers can be won over by a sincere apology and an offer to make things right. Responding quickly to negative comments online can also demonstrate to other prospective customers that you are serious about customer service, responsive communication, and standing by your products and services.

Simplify reputation management with Thryv

Thryv’s software solutions provide everything small businesses need to communicate with customers and staff, save time on day-to-day tasks, and grow the business.

Our reputation management software lets you protect and enhance your online reputation by automating tasks and streamlining processes.

  • Automatically ask for reviews: Use our pre-built templates to request reviews from happy customers at the right time. Include requests for reviews when invoicing clients, completing appointments, and processing payments.
  • Generate review links: Thryv makes it easy to create links for reviews to send to customers.
  • Get notified of new comments: Thryv’s reputation management software lets you know the moment that customers have posted new comments and reviews on major sites.
  • Respond to reviews quickly: Respond to reviews on major sites like Google, Facebook, and Yelp directly from Thryv’s reputation management dashboard.

Advantages of an all-in-one platform

Reputation management software is just one of many powerful solutions on the Thryv platform. With a subscription to Thryv, you also have access to tools for centralizing communication, streamlining marketing, and managing nearly every aspect of your business with greater efficiency. Our platform includes tools for viewing and responding to messages on all your channels from a single inbox, and a TeamChat tool that makes it easy to instantly update your staff. Additional software includes tools for appointment scheduling, estimates and invoices, document management, social media, email marketing automation, CRM, offline marketing, and much more.

With reputation management software that’s part of an all-in-one platform you can:

  • Save money. With Thryv’s affordable monthly subscription fee, you’ll a lot of money over the alternative of buying, installing, managing, and updating a bunch of different software solutions.
  • Grow easily. Our platform effortlessly grows right along with you as you add more customers, employees, locations, and products or services.
  • Automate everything. With all your software located on one platform, it’s easy to automate processes that involve multiple parts of your business – like automatically pulling data from your appointment scheduling software to updating your CRM system, sending automated text reminders before appointments, and coordinating your staff calendars.
  • Simplify IT. Getting a dozen different applications to work together and share data typically requires an IT specialist. With Thryv, seamless integration is baked into the platform.
  • Get support when you need it. With Thryv, there’s just one number to call when you need answers or help.

Why customers love Thryv

Thryv has helped over 70,000 small businesses become more efficient, organized, and successful. From marketing software for physical therapists and scheduling apps for dog groomers to invoicing software for pest control and real estate software for social media, our platform provides solutions for small businesses in virtually every industry.

With Thryv, you get:

  • Comprehensive solutions. Our platform covers every aspect of your business – from managing online listings and scheduling appointments to generating invoices and reputation management.
  • A single login. With Thryv, you and your staff only need to log in once to access all the tools you need throughout the day. Having a single login puts an end to repeatedly moving between applications and logging in with multifactor authentication dozens of times each day.
  • Access everywhere. As a cloud-based solution for small businesses, you can access Thryv’s tools anywhere, on any device – mobile phone, tablet, laptop, or desktop.
  • Effortless integration. Thryv integrates easily with the productivity tools you already use – everything from QuickBooks and Gmail to Indeed, MailChimp, PayPal, and Stripe.
  • Unlimited support. Thryv’s client care team provides unmatched, unlimited support 24/7 at every stage of business growth.

i https://www.brightlocal.com/research/local-consumer-review-survey/
ii https://www.brightlocal.com/research/local-consumer-review-survey/

Reputation management FAQs

Your reputation management questions, answered.

What is reputation management for small businesses?

Reputation management is the practice of monitoring how customers perceive your small business online and taking steps to build a positive image. Effective reputation management involves encouraging customers to leave positive reviews, responding to customer feedback, and addressing negative reviews in a professional way.

What are the benefits of automated reputation management software?

Automated reputation management software increases efficiency by performing in seconds the kind of tasks that would typically take minutes, hours, or even days to accomplish by hand. Automated software also ensures that businesses are aware of all reviews on major sites, enabling better communication with customers.