How to track your offline marketing efforts
Digital marketing has become an essential tool for small businesses. From email and text marketing to social media and pay-per-click advertising, digital marketing gives small business owners an affordable and highly measurable way to advertise their products and services. Yet, offline marketing techniques like billboards, print advertising, and radio and TV ads can still be incredibly successful – if you know how to track them and evaluate which channels and messages are most effective.
That’s where Thryv can help. As a do-it-all platform for managing small businesses, Thryv offers offline marketing tools that help you know if your campaigns are working – no guesswork required. With Thryv, you can manage the effectiveness of your offline campaigns and stop wasting your budget on advertising that isn’t bringing you more business.
The challenges of offline marketing
There are several reasons why tracking offline marketing is inherently more difficult than digital marketing, where performance metrics are easily measurable.
- Lack of direct feedback: While digital marketing lets you easily measure clicks, impressions, and conversions, offline marketing lacks a way to instantly capture these metrics.
- Difficulty attributing conversions: With offline marketing, it’s hard to pinpoint whether a customer’s visit or purchase was the direct result of a print ad, a billboard, or a radio spot.
- Multiple touchpoints: Offline marketing often works alongside other channels, making it harder to ultimately know whether a radio spot or a digital ad on Google was responsible for a sale.
- Difficulty integrating data: Online and offline marketing campaigns often use different systems to track performance, making it tricky to integrate results in a single dashboard.
- Manual data collection: Many tools for tracking offline marketing efforts rely on data that needs to be captured and integrated manually, adding more items to the small business owner’s long to-do list.
The key to solving these and other offline marketing challenges is adopting technology that automates as much of the tracking process as possible and that integrates data with online marketing analytics. That’s where Thryv’s offline marketing software can help.
Offline marketing software from Thryv
As a cloud-based platform for managing small businesses, Thryv delivers all the solutions you need to communicate more effectively and run your business more smoothly.
With Thryv’s offline marketing tools, you can:
- Track, measure, and optimize your offline campaigns to ensure every dollar you spend contributes to your success.
- Get clear insights by monitoring and managing the effectiveness of your offline efforts with billboards, brochures, and other channels.
- Generate up to five unique call tracking numbers to determine which marketing strategies stand out to your customers and which offline channels are driving results.
- Monitor the number of inbound calls you get each day, so you know which customers to follow up with.
- Get transcriptions of voicemails that make it easier to take notes and keep information organized.
What else can you do with Thryv?
Along with offline marketing software, Thryv offers a comprehensive collection of tools for simplifying nearly every aspect of your business.
Communicate more easily.
- Centralized Inbox lets you view and respond to customer messages from all your channels – email, phone, DM, text, web chat, and more – from a single screen.
- TeamChat lets you instantly update individual employees, small groups, and your entire staff.
- Combined phone and video calls streamline communication with customers.
Simplify back-office tasks.
- Appointment booking software lets customers book their own appointments, putting an end to spending hours on the phone each day. Automatic appointment reminders help reduce no-shows.
- A customer database helps you keep track of and stay connected with customers to drive repeat business.
- Estimate and invoicing software lets customers approve estimates, sign invoices, and pay for services online.
- Social media tools allow you to update all your social accounts from one dashboard and create compelling posts from templates.
- Document storage software makes it easy to securely share, request, and store documents online to eliminate paper clutter.
- Digital payment software lets you process payments online while giving customers more ways to pay.
- A dedicated client portal gives customers self-service options for making payments, scheduling appointments, uploading documents, finding information, and more.
Market your business like a pro.
- Online presence tools keep your business information updated on 60+ sites, including Google, Facebook, Yelp, and Yahoo.
- Email and text marketing tools automatically send personalized messages at the right time to nurture leads and improve customer relationships.
- A website builder lets you create a mobile-friendly, search-optimized website.
- Real-time analytics allow you to make data-driven decisions about how best to spend your ad budget.
- Review management software automatically asks for reviews, provides convenient links for customers to use, and monitors what people post.
Why customers choose Thryv
From invoicing software for locksmiths and marketing software for law firms to social media software for plumbers and communications software for roofers, Thryv provides small businesses everywhere with end-to-end solutions that solve daily challenges through greater efficiency and automation.
With Thryv, business owners and staff can use a single login to access all the apps they need throughout the day, rather than switching between multiple platforms and browser windows all day long. Thryv’s cloud-based solution makes business tools available on any internet-connected device, no matter the location. Thryv integrates seamlessly with the most-used business software and productivity apps like QuickBooks, PayPal, Gmail, Constant Contact, Shopify, and many more. Unlimited, 24/7 support from client care specialists ensures help is available at any time, and advanced encryption and customizable account access controls keep business data and customer information safe.
