Marketing automation services

Boost sales with marketing automation services

Marketing your products or services is an essential part of running your small business. But it can also be a seemingly constant chore that pulls you away from your work and time spent helping customers. Fortunately, marketing automation services can enhance your marketing success while minimizing the time you need to spend on marketing activities.

In the past, marketing automation platforms were complex solutions that only bigger companies could afford and manage. However, with today’s cloud-based solutions and automated business software, marketing automation services are available to every business large and small.

As a do-it-all platform for small business management, Thryv offers powerful marketing automation services that take the headache out of creating, executing, tracking and managing marketing campaigns.

The benefits of marketing automation

Marketing automation services deliver lots of advantages for your small business.

  • Save time. Marketing automation services let you multiply the power and reach of your campaigns while dramatically reducing the time you and your staff spend on marketing activities. With automated tools, you can create an email template once and have it automatically personalized and sent to each customer at the right time – with no intervention needed from you. Automated text and email messages can confirm customer appointments, thank customers for purchases, remind customers about new products and services, or check in with customers to make sure they are satisfied with their latest purchase or visit.
  • Enhance customer relationships. Marketing automation services help to consistently communicate with customers at key moments in their journey. Automated platforms can also help you track customers’ interests and needs, their history of interactions, and their impressions of your business. With this data, you can personalize messages to make customers feel more valued and build a more loyal customer base.
  • Generate more sales. With automated customer engagement tools that regularly keep your products, services and offers in front of customers, you can generate more upsell and cross-sell opportunities.
  • Simplify tracking and analytics. Tracking the results of marketing campaigns is virtually impossible without automated tools. The right marketing automation services will automatically collect data about every customer interaction to help you understand where your efforts are effective at engaging customers and where you can improve.

Marketing automation services from Thryv

Thryv’s small business software solutions provide everything you need to manage your business more efficiently and profitably. From tools for finding customers and organizing your work to automating processes and growing your business, Thryv offers a seriously powerful end-to-end platform to simplify day-to-day operations.

    Thryv’s marketing automation services make it easy to set campaigns in motion and let Thryv do the heavy lifting.

  • Trigger-based campaigns. Thryv’s marketing tools automatically send emails and texts to customers based on specific triggers. Thryv can send messages that thank customers for recent purchases, remind customers about upcoming appointments, check in with customers who haven’t been in touch lately, or offer discounts to customers based on their purchase history.
  • Automatic communications. Thryv can also automatically send birthday and anniversary greetings as well as one-off announcements with compelling calls to action.
  • Templates for instant inspiration. Producing a steady stream of marketing messages can be overwhelming for small business teams. When you need inspiration, Thryv offers a massive library of ready-to-send emails and texts with messages for every occasion. Simply choose an appropriate template, then customize and send it with just a few clicks.
  • AI-powered analytics. Tracking the results of your marketing campaigns is the best way to continually learn about your customers and improve your marketing efforts. Thryv automatically tracks campaigns, collects data, and presents AI-powered insights and recommendations to help you measure success and refine your tactics.
  • Easy marketing list management. It’s essential to grow your marketing list in compliance with legal requirements. Thryv offers customizable widgets you can add to your website that give customers the ability to easily opt in and out of various lists, helping you keep your lists legit.

A platform for every aspect of your business

In addition to marketing automation services, Thryv delivers comprehensive tools to help you run and grow your business more effectively.

Thryv’s Marketing Center makes it easy to attract new customers and scale your business. In addition to marketing automation services, Thryv Marketing Center offers tools for managing your messaging in advertising, social media and websites.

  • Social media tools make it easy to build campaigns in minutes and post content to multiple social platforms from one location.
  • Web development tools and landing page templates let you create a mobile-friendly web presence with compelling CTAs and landing pages that turn visitors into customers.
  • Easy-to-understand analytics deliver AI-powered insights to help you optimize campaigns and find customers faster.
  • Advertising software lets you build advertising campaigns across multiple channels in minutes.
  • Online presence tools enhance your local listings and Google Business Profile to help customers find you more easily.

Thryv Command Center is your communications hub, combining messages from multiple channels in one unified inbox.

  • A centralized inbox lets you see emails, texts, DMs and other communications for each customer in one comprehensive thread, making it easier to track each customer’s history.
  • A customer service line for voice and video calls makes it simple to communicate with potential and current clients.
  • Voicemail transcriptions delivered to your inbox help organize and find the information that often gets lost in audio-based voicemails.

The Thryv Business Center provides tools for streamlining every day operations.

  • CRM solutions for small business consolidate contact lists and customer data to simplify the task of segmenting and automatically communicating with customers via text and email.
  • Invoicing software lets you issue estimates and invoices from the field and send them to clients via text or email. Customers can pay online as well, offering greater convenience and helping you get paid faster.
  • Automated scheduling tools let customers go online and request or book appointments at their convenience, reducing the time you need to spend on the phone.
  • Online review management tools notify you as soon as customers post reviews and help you respond quickly.
  • customer portal services software gives customers a secure place online where they can access account information, share documents, communicate with your staff and perform other self-service activities.
  • Document management tools let you store, share, collaborate on and sign documents online.

Why customers love Thryv

Thryv’s platform provides easy-to-use tools for managing your business more efficiently. With more than 20 customizations for various industries and a fully mobile interface, Thryv enables small businesses to benefit from technologies that were previously only available to larger companies.

With Thryv, small businesses can:

  • Streamline workflows by eliminating the hassle of logging in to multiple applications all day long. With a single login, Thryv gives you access to comprehensive tools.
  • Put productivity tools at your fingertips. As a cloud-based platform, Thryv’s is available from any location on a smartphone, tablet, laptop or desktop.
  • Keep data safe and secure with cutting-edge data encryption and customizable account access controls.
  • Keep using the tools you know and love. Thryv integrates easily with QuickBooks, WordPress, MailChimp, Gmail and dozens of others.
  • Get unlimited, 24/7 support from Thryv specialists who have both technical expertise and business know-how.

Marketing automation services FAQs

Your marketing automation services questions, answered.

What are marketing automation services?

Marketing automation services are tools that automate many of the routine but important tasks involved in communicating with customers and prospects. Marketing automation services can automatically personalize emails and texts for each customer and send them at the most advantageous time. Automation tools can also collect and analyze the results of marketing campaigns to help businesses improve efforts and increase customer satisfaction.

What are the advantages of marketing automation?

Marketing automation services enable small businesses and marketing teams to accomplish far more in less time than manual-based marketing processes. Automated marketing solutions also ensure that communications with customers and prospects happen in a more consistent and timely way to increase sales and nurture relationships more effectively.