How to Choose the Right Thryv Boost for Your Local Service Business 

The Thryv Growth Platform brings your marketing, customer management, AI-powered insights and business tools together in one place. But growing your business doesn’t always mean doing everything yourself. 

If you need more hands-on marketing support, Thryv Boosts can help. These done-for-you services are designed to strengthen different parts of your online presence, from getting your business in front of high-intent customers through advertising to helping customers find your business in search to building your brand and staying active on social media.

With four options to choose from, the right Boost depends on what your business needs most right now. 

Need to drive more leads? Ads Boost can help generate demand.  

Need more visibility? Search Boost can help.  

Need a more cohesive online presence? Brand Boost may be the better fit.  

Need help keeping up with social media? Social Boost can take it off your plate. 

And as your business grows, you can combine Boosts to support more of your marketing needs. 

Thryv Boosts are done-for-you marketing services built to help local businesses drive leads, improve their online visibility, build credibility and reach more potential customers. 

The four core Boosts include: 

• Ads Boost: Put your business in front of high-intent customers to drive more clicks, calls, and customers. 
• Search Boost: Helps customers find your business through search and online listings. 
• Brand Boost: Helps you build a stronger brand presence with a professional website and branding. 
• Social Boost: Helps you stay visible and engaged on social media. 

The right Boost depends on what your business needs most right now. And you don’t have to choose just one. Thryv lets you start with the area where you need the most support and add Boosts as your business grows.

Before choosing a Boost, ask yourself a simple question: 

What is preventing more customers from finding, trusting, or choosing my business? 

Your answer can point you toward the right starting point. 

If you want more clicks, calls, and customers, start with Ads Boosts 

Sometimes you don’t want to wait for customers to discover your business. You want to put your business in front of people who are already searching for the services you offer. 

That’s where Ads Boosts come in. 

Ads Boosts put your business in front of high-intent customers across the web, with Thryv experts managing and optimizing your campaigns for you. Thryv Leads® uses advertising across platforms such as Google Search, Bing, Yelp, Facebook and Instagram, while AI-powered technology and campaign specialists help optimize performance and ad spend. 

Ads Boosts also include the Growth Package, which can expand your reach to up to five nearby cities, helping you attract customers in new service areas. 

Ads Boosts are a good fit if: 

• You want to generate more calls, clicks, or leads. 
• You want to reach customers who are actively looking for your services. 
• You’re expanding into nearby service areas. 
• You don’t have the time or expertise to manage paid advertising. 
• You want experts to monitor and optimize your campaigns. 

If your immediate goal is generating demand and reaching more high-intent customers, Ads Boosts may be the best place to start. 

If customers aren’t finding you online, start with Search Boost 

More customers are turning to AI for recommendations and answers, making it more important than ever for your website to provide clear information AI can understand. 

For local service businesses, visibility is everything. If someone searches for “plumber near me,” “family lawyer in [city],” or “best HVAC company nearby,” you want your business to have a chance to appear. 

That’s the goal of Search Boost. 

Thryv Search Boost combines online listings management with expert AEO and SEO strategies to improve how your business appears across search engines and AI-powered search experiences. It also includes Listings Refresh to help keep your business information accurate and consistent online. 

Search Boost is a good fit if: 

• Your business is difficult to find in local search. 
• Your online listings have outdated or inconsistent information. 
• You want to improve your visibility in search and AI results. 
• You don’t have the time or expertise to manage SEO and listings yourself. 

For service businesses that rely heavily on local discovery, Search Boost can provide the foundation customers need to find you in the first place. 

If your online presence doesn’t reflect the quality of your business, start with Brand Boost 

Getting found is only half the battle. Once a potential customer discovers your business, they need a reason to trust you. 

That’s where Brand Boost comes in. 

Brand Boost helps strengthen how your business presents itself online with services such as a professionally designed website, professional logo design, and strategic content creation. 

Think about the experience a potential customer has after finding your business. Does your website look professional? Is your branding consistent? Does your content clearly communicate what you do and why customers should choose you? 

Brand Boost is a good fit if: 

• Your website looks outdated or doesn’t represent your business well. 
• Your branding feels inconsistent. 
• You need professional content but don’t have time to create it. 
• You’re launching or repositioning your business. 
• Customers are finding you, but you’re not confident your online presence is converting that attention into inquiries. 

A stronger brand presence can help turn a searcher into someone who feels comfortable picking up the phone or booking an appointment.

If you’re struggling to stay active on social media, start with Social Boost 

You know you should post on social media. You also know how quickly “I’ll post something tomorrow” can turn into several weeks without an update. 

Social Boost helps take that responsibility off your plate. 

Thryv Social Boost includes in-app reporting, professionally crafted social content through Thryv Social Posts, along with AI-generated video ads with Social Ads to help put your business in front of the right audiences. 

Social Boost is a good fit if: 

• Your social profiles aren’t updated consistently. 
• You don’t have time to create posts every week. 
• You want your business to stay top of mind between purchases. 
• You want to reach more potential customers through social advertising. 
• You have great work to showcase but aren’t sure how to turn it into content. 

For visually driven service businesses such as landscapers, salons, home contractors, auto shops, and pet services, consistent social content can also give potential customers a look at the quality of your work before they contact you.

Sometimes the easiest way to choose is to think like your customer. 

1. Are you attracting those who are ready to take action? 
If you want to drive more clicks, calls, and leads, consider Ads Boost.  

2. Can they find you? 
If the answer is no, consider Search Boost. 

3. When they find you, do they trust what they see? 
If your website, branding, or content needs work, consider Brand Boost. 

4. After discovering you, do they continue seeing your business? 
If your social presence needs consistency or more reach, consider Social Boost. 

5. Do you need support across multiple marketing channels? 
If your answer is yes, consider combining boosts. 

This approach helps you focus your marketing investment on the part of the customer journey that needs the most attention. 

Your online presence isn’t made up of just one channel. Ads, search, your website, branding, and social media all contribute to how customers experience your business. 

That’s why Thryv Boosts are designed to work individually or together. You can start with the area where you need the most support and add additional Boosts as your business grows. 

For example, a local roofing company might start with Ads Boost to put its business in front of high-intent customers and generate more calls and leads. Search Boost can then help improve its visibility in local search. Once more customers are discovering the business, Brand Boost can help ensure its website and branding make a strong first impression. Social Boost can then help the company regularly showcase completed projects and stay visible to potential customers. 

The result is a more connected approach to local marketing without requiring the business owner to manage every piece themselves.

You started your business to serve customers, not spend your evenings chasing leads, updating listings, designing websites, writing social posts, and figuring out SEO. 

Thryv Boosts are designed to handle those marketing tasks for you while helping your business show up where customers are looking. 

The right Boost isn’t necessarily the one that does everything. It’s the one that solves your biggest marketing challenge right now. 

Need to generate leads? Start with Ads Boost.  

Need to get found? Start with Search Boost. 

Need to build trust? Start with Brand Boost. 

Need to stay visible on social? Start with Social Boost. 

And as your business grows, you can combine Boosts to create a more complete marketing strategy.

You don’t have to become an SEO expert, social media manager, or web designer to grow your local business online. 

With Thryv, you can bring your marketing, customer management, AI-powered insights, and business tools together in one platform, then add the marketing support that makes sense for your business. 

Start your free Thryv trial today and see how Thryv can help you attract, manage, and grow your customer base. 

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