Small Business Glossary: 18 Terms Every Business Owner Should Know
Pop quiz: Do you know what ROI means? How about CLV? Or, can you tell me what a marketing-qualified lead…
Allison Sakounthong · 3 min read
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Blog Content Manager
Allison is the Blog Content Manager at Thryv, bringing a background in journalism and over 15 years of marketing experience. She began her career as a local reporter before moving into content creation and strategy for B2B and B2C audiences. Allison has launched and managed multiple blogs for SaaS, fintech, and consulting companies, ensuring brand optimization across channels. Her strengths include research, writing, and cross-functional collaboration. She’s passionate about crafting compelling content that drives results. Outside of work, she enjoys life with her husband, their two boys, and two pets—often found camping, biking, snowboarding, or exploring parks, playgrounds, and beaches with her active family.
Pop quiz: Do you know what ROI means? How about CLV? Or, can you tell me what a marketing-qualified lead…
Allison Sakounthong · 3 min read
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