The business may be yours but you exist to serve your clients. Look at things from your customers’ perspectives. Offer solutions and be present where they are, as opposed to where you think they should be.
You need to know as much as you can about your target market to appeal to them. Make that the key differentiator between you and your competition. Then turn that knowledge into eliminating any real or perceived barriers to doing business with you.
Simplify Your Website
How can you expect to capture leads if your website is in a disarray? Your potential clients aren’t going to fight to understand your website content or navigation. They also aren’t going to stick around if your website loads too slowly.
A few quick tips to improve your conversion path:
The goal is to draw in new clients so it’s your job to use calls-to-action (CTAs) where you can to help them and yourself. This goes for your website, blogs, social posts, forms, offers, paid ads and even your email signature.
Tap Into SEO
Using search engine optimization (SEO) is a great way to generate leads in a targeted way. Using keyword research to have your website rank higher on search results will improve your chances of turning that lead to a customer.
SEO efforts can be used on your website, its blog and your social media. Just be sure to keep up with current SEO trends.
Take Advantage of Search Intent
You want to get prospects down the sales funnel quickly, right? Did you know you can skip some top- and middle-of-funnel steps? Do some keyword research. Group those keywords into categories based on where they fall in the funnel.
The standard sales funnel has three layers. Most companies use variations of these three.
- Top: Awareness. These keywords would be more informational. Think generic education.
- Middle: Consideration. This is where keywords get navigational. Think “near me” searches.
- Bottom: Conversion. These are transactional keywords. Think due diligence when getting ready to purchase.
By skipping to the conversion phase, with its more transactional keywords, you can close that sale and get customers quicker.
Go for Paid Media
If you want to boost exposure quickly, paid media is the way to go. Whether buying ads on social media or bidding on native advertising broker widgets on other websites, this is a great way to promote your business and gain more leads. Just make sure your website is ready for more incoming traffic.
Because money is involved, make sure you know the ins and outs of the channel you decide to use. More importantly, check your work before sending it live. There’s nothing worse than spending hundreds of dollars on an ad that leads to a broken website link.