Reporting Insights to Drive Your Growth

Forecast sales, track engagement, and optimize performance with built-in reports that put key metrics right at your fingertips.

Keap App - Desktop view

Keap saves me tons of time .... and it provides me the reporting I need to understand where my business is today, so that I can plan for tomorrow.”

Camille Shieff

123 Automate (Sourced from TrustRadius)

Explore the Keap® CRM for small businesses.

Marketing Reports

Track marketing effectiveness with pre-built reports.

Let Keap software do the heavy lifting by generating native reports and providing key insight into your marketing performance.

  • Track conversions by audience segment, sales stage, email clicks, and more. 
  • Evaluate campaign performance to gain a deeper understanding of customer actions. 
  • Fine-tune your marketing strategies using advanced criteria and contact data. 
Customer sends text message to his clients

Sales Reports

Unlock business growth.

Time is money when it comes to sales. Keap sales reports provide the data you need to focus your efforts in the right places.

  • Access key metrics on your dashboard, such as total sales and quotes sent. 
  • Track sales reports by day, week, or month and compare to previous time periods. 
  • Forecast payments, track receivables, and manage failed invoices. 
Customer generating the online quote and making the payments

Automation Reporting

Optimize campaign performance. 

View historical performance of automations and identify areas of opportunity.

  • Drill deeper into each metric to uncover valuable insights. 
  • Track contacts who have flowed through each stage of your automation. 
  • Measure email engagement within an automation. 
Send and Receive Online lead via Text messages

Reporting Hub

Access advanced reporting features*.

  • Gain deeper insights with advanced reports, like ROI tracking. 
  • Pin your most-used reports to the top of your hub. 
  • Search all reports to quickly find what you need.

*Available in Keap Max and Ultimate

Online Reporting - Desktop view

Analytics Integration

Add Graphly to visualize your data.

Graphly is a third-party integration that takes the data from your Keap app and creates customized data reports, making it easier to gain insights from your platform.

Intergrate with Thryv

Results and Awards That Speak for Themselves

Best Software 2025 Top 50 Marketing + Fall 2025 Grid Leader Best Software 2025 Top 50 Marketing + Fall 2025 Grid Leader

Experience the small business CRM chosen by 200K+ entrepreneurs.

Frequently Asked Questions

What reporting integrations work with Keap’s CRM analytics? 

Graphly syncs easily with Keap software to give you access to easy-to-read reports. You can even take immediate action by starting or stopping automation right from the reports. 

What kinds of business decisions can Keap’s sales and marketing reporting software help with?

You can track every stage of the customer lifecycle, from initial engagement, to nurturing, to conversion, and even through the customer stage. You’ll be able to see where there are drop-offs in your marketing funnel and sales process, and where engagement is highest. When you accept payments through your Keap app, you’ll be able to track sales and marketing efforts directly to revenue.

Do reports change depending on which Keap plan I have? 

Yes. Keap Pro includes all the reports you'll need for standard marketing and sales automation processes. Keap Max includes advanced reporting, which comes with a library of reports as well as a reporting “hub” that allows you to pin your most-used reports to the top of the page. 

Can Keap software create CRM reports based on audience segments? 

Yes. You can easily segment audiences in the Keap platform by applying tags. Then you can run reports based on the tags. The software allows you to apply multiple tags to contacts in your CRM, giving you tons of flexibility in your audience segmentation and reporting.