Roofing marketing

11 Roofing Marketing Strategies to Help You Earn More Customers

Running a roofing business takes more than a good ladder and a great crew. If you want to bring in consistent roofing leads, book high-quality jobs, and stand out in your service area, you need the right roofing marketing strategy. Whether you’re just learning how to start a roofing business or looking to grow your customer base, smart marketing for roofing businesses can help you earn more customers and keep your schedule full.

Let’s take a closer look at the most effective roofing marketing strategies today – and how the right tools can help you grow your business faster.

Build a strong foundation with a high-converting website

Your website is your first impression. It’s where homeowners go to check your services, request quotes, or see examples of your work. A modern site helps turn clicks into calls and builds instant trust.

• Make it mobile-friendly: Most people will find you on their phones. Make sure your site loads fast, looks good on small screens, and features easy click-to-call buttons.
• Add clear service pages: Break out your services – roof repairs, inspections, replacements – and include before-and-after images and customer testimonials.
• Show off your credibility: Include badges for licenses, warranties, certifications, and real reviews.
• Create helpful blog content: Write posts that answer common homeowner questions, such as “How do I know if my roof needs replacing?” or, “What’s the best time of year for roof repair?”
• Add engaging videos: Include short clips showing your crew in action, tips on roof maintenance, or customer testimonials to bring your services to life.
• Call to action: Want your website to convert more visitors into paying customers? Add clear, compelling calls to action on every page. Use buttons that invite people to request a quote, schedule a free inspection, or call now. Place CTAs above the fold, at the end of service pages, and throughout your blog content to capture interest at every stage of the buyer journey.

Optimize for local SEO to rank in your neighborhood

When someone searches “roofing near me,” your goal is to show up at the top of the search results. Local SEO (Search Engine Optimization) helps make that happen by improving your visibility in local search results, especially on platforms like Google and Google Maps. If you’re new to SEO, think of it as making small adjustments to your online presence so more people in your area can find and trust your business.

• Set up your Google Business Profile: This is one of the most important local SEO tools. It’s the box that shows your business name, hours, reviews, photos, and directions when someone searches for roofers in your area. Make sure you fill out every section, upload high-quality images of your work, and keep your business hours up-to-date. Don’t forget to actively request reviews – Google factors those into your rankings.
• Use local keywords: Keywords are the words and phrases people type into search engines. For local SEO, these might include phrases like “emergency roofing in [city]” or, “best roofers in [ZIP code].” Use them naturally throughout your website content – especially on your homepage, service pages, and blog posts.
• Keep directory listings consistent: Search engines cross-check your business information across the web. If your name, address, or phone number varies from site to site, it can hurt your online visibility. Make sure your listings are identical on platforms like Yelp, Angi, Nextdoor, Bing, and local business directories.
• Add location-specific content: Create blog posts or landing pages tailored to the neighborhoods or towns you serve. For example, a post titled “What homeowners in Austin need to know about summer roof repairs” can attract local traffic and position you as a neighborhood expert.

Use paid ads to reach ready-to-hire homeowners

Want immediate traffic? Paid advertising is one of the fastest ways to get your name in front of homeowners who are actively searching for roofing help. It’s especially effective when paired with strong targeting and messaging. If you’re new to paid ads, don’t worry – platforms like Google and Facebook offer user-friendly tools, and many software solutions can help you manage campaigns.

Here’s how to effectively use paid ads to drive targeted traffic to your business:

• Run Google Ads for search traffic: These ads show up when someone types in phrases like “roof replacement near me” or “licensed roofer [city].” You only pay when someone clicks, making it a cost-effective way to reach high-intent leads.
• Use Facebook and Instagram to boost visibility: Social ads are great for promoting seasonal offers, showing off before-and-after project photos, or reminding past customers that you’re available. You can target by ZIP code, interests, or behavior.
• Retarget website visitors: Not everyone books right away. Use retargeting ads to follow up with people who visited your website but didn’t convert. These ads help keep your business top of mind so they think of you when they’re ready.
• Promote limited-time deals and free services: Ads that highlight time-sensitive offers (like a free inspection or storm damage assessment) can drive quick action.

Tap into the power of reviews and referrals

Referrals are roofing gold. A satisfied customer can bring in their neighbors, friends, and family – people who trust their recommendation and are more likely to convert into paying customers. And when your name keeps popping up in positive reviews online, it builds credibility and boosts your search rankings. In short, collecting reviews and referrals is one of the most cost-effective roofing marketing strategies you can use.

Here’s how to start generating more customer reviews after each roofing job:

• Ask for reviews after every job: Make it part of your closeout process. A quick text or email with a direct link to Google or Yelp makes it easy for happy customers to share their experiences.
• Offer referral incentives: A small thank-you goes a long way. Offer gift cards, discounts on future services, or branded swag to customers who refer friends or family.
• Respond to all reviews: A thoughtful thank-you to a glowing review shows appreciation and professionalism. And if a review is critical, respond calmly and offer to make things right. How you handle feedback is just as important as the feedback itself.
• Feature reviews on your website and social media: Turn 5-star reviews into marketing gold by showcasing them on your homepage, in testimonial videos, or in social media posts. This reinforces trust with future customers.
• Track referrals in your CRM: Use a Customer Relationship Management system to note who referred whom so you can reward them accordingly and identify your most loyal advocates.

Encouraging reviews and referrals doesn’t have to be complicated – it just has to be consistent. Build it into your routine and watch your reputation (and customer list) grow.

Create short videos to showcase your work

Photos are great, but videos can bring your work to life. They also perform well on social media and your website.

• Do quick walkthroughs: Show what a roof looked like before and after your work.
• Share testimonials: Record short clips of happy customers talking about their experience.
• Offer tips: Teach homeowners how to spot roof damage or prepare for a roof inspection.

Grow your presence with social media marketing

Social media is one of the easiest ways to stay visible and connect with local customers. You don’t have to be an influencer – just be consistent and helpful.

• Post job photos regularly: Before-and-after shots help showcase your skills and build trust.
• Use neighborhood hashtags: Target your local community with tags like #DallasRoofing or #AtlantaRoofer.
• Run promotions and contests: Offer a free inspection or prize for followers who tag a friend.

Share your expertise through content marketing

Roofing content helps you stand out as a trusted expert while improving your search rankings. It also keeps potential customers engaged.

• Write blog posts that answer common questions: Sharing topics like pricing for roofing repairs or replacements, seasonal roof care, or choosing materials help build trust.
• Create downloadable guides or checklists: Give your audience something useful in exchange for their email address, which you can use to nurture potential customers with occasional email offers.
• Update your content regularly: Search engines reward fresh, relevant info – and so do readers – which is why it’s a good idea to consistently update your content to keep it fresh.

Offer free inspections or storm damage assessments

One of the most effective roofing marketing ideas is offering no-obligation services like free inspections or consults. It gets your foot in the door and gives you a chance to impress.

• Promote these offers on your homepage and social media: Make it easy for homeowners to see that you provide free inspections or storm assessments by placing the offer front and center on your website and highlighting it in your social media posts. Use eye-catching visuals and clear language to drive interest.
• Use them to collect leads and follow up regularly: When someone schedules a free inspection, collect their contact information and ask a few questions about their roofing needs. Then, use that information to follow up with a quote, seasonal maintenance tips, or special offers to help convert them into a paying customer.

Get active in your local community

Marketing for roofing doesn’t have to happen behind a screen. Local involvement builds relationships and brand recognition. When people in your neighborhood know who you are and see your name around town, they’re more likely to trust and hire you.

• Sponsor youth sports or charity events: Supporting local teams or nonprofits shows that you care about your community and puts your brand in front of families and homeowners. Your logo on a banner or team jersey is a low-cost way to increase visibility.
• Join local Facebook or Nextdoor groups: These platforms are where neighbors go to ask for recommendations and discuss home improvement needs. Be helpful and professional – answer questions, share tips, and engage without being too promotional.
• Attend home shows or trade expos to meet new leads: These events attract people who are actively looking for home services. A professional booth and friendly conversation can go a long way in building new customer relationships.

Track your results and fine-tune your strategy

The best roofing marketing strategies are backed by data. Don’t just guess – track your lead sources and ROI to see which efforts are paying off and where you need to make adjustments. Being able to measure results helps you invest smarter and improve your strategy over time.

• Use call tracking numbers for ads: Assign different phone numbers to each ad campaign to find out which ones are generating the most calls.
• Set up Google Analytics on your website: This free tool shows where your traffic is coming from, which pages people visit, and how long they stay, helping you spot trends and bottlenecks.
• Try a CRM to log leads and automate follow-ups: A CRM system helps you stay organized, track every interaction, and make sure no potential lead falls through the cracks.

Make smarter marketing decisions with Thryv

Thryv empowers small businesses to manage and optimize their marketing efforts from a single, user-friendly dashboard. It offers a range of features to enhance online visibility, engage with customers, and analyze marketing performance.

Key marketing functions include:

• Enhanced Local Listings: Manage and update your business information across 60+ online directories to ensure consistency and improve local search rankings.
• Reputation Management: Monitor and respond to customer reviews across various platforms, helping to build trust and attract new customers. Utilize AI-generated responses to customer reviews, saving time while maintaining personalized communication.
• Social Media Management: Schedule and publish posts across multiple social media channels and track engagement metrics to refine your strategy.
• Website Builder: Create a professional, mobile-responsive website that reflects your brand and converts visitors into customers.
• Email & Text Message Marketing: Engage with customers through targeted email and SMS campaigns, keeping your audience informed and connected.
• Real-Time Analytics: Gain insights into your marketing campaigns’ performance, website traffic, and customer behavior to make data-driven decisions.
• Track Offline Marketing: Assign unique call tracking numbers to offline marketing materials like flyers or billboards to measure their effectiveness.
• Website Heatmaps: See exactly how people interact on your website so you can optimize for a better user experience.
• Search Engine Optimization (SEO): Improve your website’s visibility on search engines to attract more organic traffic.
• Reporting Center: Access comprehensive reports that consolidate data from various marketing channels, providing a holistic view of your performance.

Beyond marketing, Thryv offers additional tools to support business administration and communication.
Thryv’s business tools can help you manage customer relationships, streamline appointment scheduling, send professional estimates and invoices, and securely store important documents. You can also accept digital payments, give customers access to a self-service portal, and manage all your messages in one centralized inbox. By integrating these features, Thryv simplifies the complexities of running a small business, allowing you to focus on delivering exceptional service to your customers.

Why Thryv

Thryv’s industry-leading sales and marketing software is built for small businesses like yours. From generating roofing leads to scheduling jobs, its tools are designed to help you grow your business. Here’s what you can expect:

• One software for all your tools: Access everything from estimates to marketing from a single place.
• Software at your fingertips, anywhere you go: Thryv is cloud-based and mobile-friendly, so you can work from the truck, the office, or anywhere else work takes you.
• Excellent support: US-based specialists are ready to help whenever you need them.
• Strong security: Your data – and your customers’ info – is protected by top-tier encryption and customizable account access controls.
• Easy integration: Thryv works with the tools for roofing you already use.

Additional resources

Small Business Software for Roofing Businesses
How To Start a Roofing Business: The Complete Guide