Landscaping Lead Generation Strategies to Grow Your Business

When you own a landscaping business, your success depends on landing new projects and a steady stream of landscaping leads. Whether you’re mowing lawns, designing outdoor spaces, or building patios, finding more leads for landscaping is how you keep your schedule full and your business thriving.

The challenge? Landscaping lead generation takes time, energy, and the right tools. Luckily, you don’t have to do it all alone. Whether you’re a seasoned pro or just figuring out how to start a landscaping business, using smart strategies and the right landscaping software can help you attract more high-quality landscaping leads without adding hours to your day.

Let’s break down what works — and how Thryv® can help.

What makes a great landscaping lead generation strategy?

Growing your business takes more than luck — you need the right landscaping lead generation strategies to plant the seeds and watch those leads take root.

A great strategy combines both online and offline efforts. You’ll want your landscaping business visible everywhere your ideal customers are searching — from Google and other sites online to the neighbor just down the street. But getting noticed is only half the job.

Once the leads start rolling in, it’s all about nurturing them, just like you would a new lawn or garden. Quick follow-ups, offering easy ways to communicate, and personalized service help turn those landscaping leads into booked jobs.

And here’s the best part: with the right landscaping software, you can automate the whole process. That means less time chasing down leads and more time focusing on what you do best — creating beautiful outdoor spaces and growing your reputation.

How to generate more landscaping leads

Here’s a detailed look at what works for generating more leads:

1. Build a website that works for you

Your website is often the first impression potential customers will have of your business — and when it comes to landscaping leads, that first impression matters. Think of your website as your digital storefront. Just like a tidy lawn or well-designed outdoor space catches the eye, your website should grab attention and make it easy for visitors to take the next step.

A strong website clearly explains your landscaping services, highlights your areas of expertise, and showcases photos of your recent projects. High-quality images help customers visualize your work and build confidence in your abilities.

It’s also important to make your website mobile-friendly. Many homeowners search for services from their phones — if your site isn’t easy to navigate on mobile, you could lose valuable opportunities. The easier you make it for customers to see your services and request a quote, the more likely they are to become a lead.

2. Get found with search and SEO

Customers can’t hire you if they can’t find you, and most people start their search for landscaping services online. That’s where search engine optimization (SEO) comes in. SEO is all about making your business easy to discover when customers search for the services you offer.

Optimizing your website with the right keywords, such as “landscaper near me” or “local lawn care,” helps your business appear higher in search results. The goal is to show up at the exact moment potential customers are looking for services like yours.

3. Keep your business visible on Google and across the web

When potential customers search for landscaping services, your Google Business Profile is often the first thing they see — sometimes before they ever click on your website. That makes your profile one of the most important tools in your landscaping lead generation strategy.

A well-optimized Google Business Profile helps your business show up in local search results, Google Maps, and the “near me” searches customers rely on when choosing service providers. The more complete and accurate your profile, the better your chances of landing new landscaping leads.

Your profile should include everything potential customers need to feel confident choosing your business:

• Your correct business name, phone number, and location
• A clear description of your landscaping services
• Photos that showcase your work and your team
• Up-to-date hours of operation, including seasonal changes
• Links to your website

But your Google profile is just the start. To truly maximize your online visibility, your business details need to be consistent across other directories like Yelp, Facebook, Angi, and Houzz. Inconsistent information can confuse potential leads — or worse, send them straight to your competitors.

4. Use social media to stay top of mind

Platforms like Facebook and Instagram are perfect for showcasing your work, sharing your expertise, and connecting with potential customers in your area. Social media gives your landscaping business an easy, affordable way to stay visible and build trust with homeowners or property managers who might need your services.

Project photos, before-and-after shots, or videos of your team in action help people picture what you can do for them. You can also share landscaping tips (Example: what are the best plants to use in your local area?), seasonal maintenance advice, or promotions to encourage leads to reach out when they’re ready to book services.

By staying active, posting consistently, and engaging with your followers, you can turn casual scrollers into real landscaping leads ready to work with you.

5. Create helpful, trust-building content

If you want your landscaping business to stand out from your competition, show potential customers that you’re not just another service — you’re a trusted expert. One of the most effective ways to do that is by creating helpful, engaging content that educates your audience and builds credibility.

Blogs, short videos, downloadable guides, or quick social media posts that answer common landscaping questions help position your business as knowledgeable and reliable. And the more you help potential customers, the more likely they are to choose you when they’re ready to hire a landscaping pro.

Here are a few popular content ideas to get you started:

• How to estimate landscaping pricing: Walk customers through the factors that impact pricing, so they know what to expect and trust your transparency.
• Tips for maintaining outdoor spaces: Provide seasonal care advice to help homeowners keep their lawns, gardens, and patios looking their best — and remind them when it’s time to call in the pros.
• What to look for when hiring a landscaper: Share insider tips to help customers make informed decisions, and show them exactly why your business stands out.

6. Invest in online ads

If you want to boost your visibility quickly and bring in more landscaping leads, online advertising is one of the fastest ways to do it. With paid ads on Google, Facebook, Instagram, or other platforms, you can get your business in front of people who are actively looking for landscaping services in your area — even if they’ve never heard of you before.

The biggest advantage of online ads is the ability to target exactly who you want to reach. You can set your ads to focus on specific neighborhoods, zip codes, or towns where you work, so you’re only attracting leads for landscaping in your service area.

You can also target by keywords — for example, showing ads to people searching for “landscaping pricing,” “lawn care near me,” or “local landscaping services.” This means your business appears at the exact moment potential customers are ready to take action.

The best part? You can control your budget and track your results, so you know how your advertising is performing. With the right strategy, paid ads help fill your schedule with high-quality leads for landscaping, without relying solely on word of mouth.

7. Partner with local businesses

Building relationships with real estate agents, homebuilders, garden centers, or other local pros can lead to valuable referrals that help grow your business. These partners are often the first to hear when someone needs landscaping help, and when they trust your work, they’ll be more likely to recommend your services.

Offering discounts, referral rewards, or other simple incentives for sending new landscaping leads your way is a win-win. You grow your network, your partners provide added value to their customers, and your business stays top of mind when new projects come up.

8. Try offline lead generation

While online marketing is essential, don’t underestimate the power of old-school, face-to-face visibility. Simple, offline strategies still work — especially for local service businesses like yours.

A few tried-and-true ways to stay visible in your community include:

• Yard signs at completed projects: Show off your work and make it easy for neighbors to contact you when they see the results for themselves.
• Branded vehicle wraps: Your truck or trailer can double as a rolling advertisement everywhere you go.
• Flyers in targeted neighborhoods: Hand-delivered flyers or door hangers keep your business top of mind, especially in high-demand areas.
• Sponsoring local events or sports teams: Support your community while getting your name and logo in front of potential customers.

Managing and nurturing landscaping leads

Generating landscaping leads is just the first step — how you handle those leads can make or break your success. Without a plan to track, communicate, and follow up, even the best leads can slip through the cracks.

A strong landscaping lead generation strategy includes how you’ll manage every new opportunity from the moment they find you. Here’s what that looks like:

1. Keep track of every lead

Whether leads come in through your website, a phone call, social media, or a referral, you need a reliable way to collect their information. That includes:

• Name and contact details
• How they found your business
• What services they’re interested in
• Notes on your conversations

Having this information organized helps you personalize your follow-ups and ensures no lead gets forgotten.

2. Nurture leads with continuous communication

Most people won’t book a landscaping service after just one interaction — they need time, information, and reassurance. That’s where consistent, friendly communication comes in. To do this, try to:

• Send automated replies as soon as a lead reaches out.
• Follow up with helpful details or answers to their questions.
• Share digital estimates so they can review pricing with ease.
• Offer quick, simple ways to book services or schedule consultations.

3. Make it easy to take the next step

The goal is to keep your landscaping leads engaged and moving forward. That means giving them simple ways to:

• Schedule appointments online.
• Approve estimates or proposals online.
• Ask questions via text, email, or your website.

When you stay organized, respond quickly, and make it easy for leads to connect, you increase your chances of turning those landscaping leads into paying customers and long-term relationships.

How Thryv helps landscaping businesses market, sell, and grow

Thryv is a comprehensive software solution built to help small businesses run more efficiently by packaging nearly all the software they need in one place. Instead of juggling multiple apps, Thryv brings your most important tools together, making it easier to manage daily operations, communicate with customers, and grow your business.

For landscaping businesses, that means less time chasing down leads, scheduling jobs, and managing paperwork, and more time creating beautiful outdoor spaces and building your reputation. Whether you’re looking to market your services, nurture landscaping leads, or simplify customer interactions, Thryv helps you do it all from one easy-to-use system.

Here’s how Thryv helps generate more leads for landscaping businesses:

1. Online Listings Management

Online listings management software helps keep your business visible and consistent across search engines, social platforms, and directories so customers can easily find you.

2. Website Management Tools

Optimize your website with features like visitor tracking, helpful content, and built-in forms to convert more visitors into landscaping leads.

3. Social Media Scheduling

Easily publish engaging social media content with AI-powered writing tools, a vast image library, and a calendar to stay consistent across your channels.

4. Online Scheduling and Appointment Booking

Let leads and customers schedule services or consultations online, reducing back-and-forth and helping you fill your calendar.

5. Automated Follow-Ups and Reminders

Marketing automation tools send instant replies, appointment reminders, or helpful updates to keep landscaping leads engaged and moving toward the next step.

6. Review Management and Reputation Tools

Easily request, monitor, and respond to reviews with reputation management software to build trust and increase your visibility in local search results.

7. Lead Tracking and Communication History

Keep every lead, conversation, and customer detail organized with pipeline management software so you never miss a follow-up or opportunity to nurture your landscaping leads.

With Thryv, you can automate your landscape marketing, sell your services more efficiently, and grow your reputation — all while saving time and staying organized.

Generate high-quality landscaping leads with Thryv Leads

If you’re ready to spend less time searching for landscaping leads and more time winning jobs, Thryv Leads® makes it simple. This powerful add-on service connects your business with potential customers actively looking for landscaping services in your area, so you can focus on growing your reputation, not chasing down prospects.

Thryv Leads is built to take the stress and uncertainty out of landscaping lead generation. Instead of competing for generic leads shared with dozens of businesses, you’ll receive exclusive, high-quality opportunities tailored to your services and location.

Here’s how Thryv Leads generates better leads for landscaping businesses:

• Exclusive, high-quality leads: Get verified leads delivered straight to your inbox — no more wasting time on unqualified or outdated prospects.
• Real-time lead notifications: Receive alerts the moment a new lead comes in so you can follow up quickly and stay ahead of the competition.
• Pay-per-lead model: Only pay for the leads you receive, making it easy to control your budget and see a clear return on your investment.
• Simple lead tracking: Track your lead sources, follow-ups, and success rates all in one place, so you always know where your landscaping leads are coming from and how they’re progressing.
• Local targeting options: Get connected with homeowners and property managers in your service area who are actively searching for your landscaping expertise.

With Thryv Leads, you get the tools you need to grow your business efficiently, without adding hours to your day. It’s landscaping lead generation made easy — so you can focus on doing what you do best.