Want your landscaping business to stand out in a crowded market? Smart landscaping marketing doesn’t just help you land more customers — it builds your reputation, gets your name recognized, and keeps your schedule full.
Whether you’re just getting started or ready to grow your business, these landscaping marketing ideas will help you boost brand awareness and make your business impossible to miss.
What is brand awareness?
Brand awareness is how familiar people are with your landscaping business. It’s not just about people recognizing your name — it’s about building trust, showing up where customers search, and making sure your business stands out from competitors.
Here are three things that are essential for building your brand awareness:
- Build a brand with values: Customers want to support businesses they believe in. Show your values clearly — whether it’s eco-friendly landscaping, honest pricing, or community involvement — and you’ll attract customers who share those priorities.
- Think beyond products and services: Landscaping is more than mowing lawns or planting flowers. The entire experience also matters. From the first phone call to the finished project, how your customers feel during the process is a big part of your brand. The better their experience, the stronger your reputation becomes.
- Collect customer feedback: Every interaction is a chance to learn how your brand is being perceived. Asking for reviews, requesting feedback after appointments, or encouraging comments on social media helps you understand what customers think of your landscaping business. Their input shows you what’s working, what needs improvement, and how successfully your brand awareness efforts are connecting with your audience.
10 landscaping marketing ideas to get you noticed
These landscaping marketing ideas will help increase your brand visibility, attract high-quality leads, and grow your reputation. Whether you’re just starting out or looking to level up, these strategies will make sure your landscaping business is impossible to miss.
1. Rule the map with your Google Business Profile
Your Google Business Profile is one of the most important — and free — tools you have for boosting brand awareness. When potential customers search for landscaping services in your area, this is often the first place they see. But simply claiming your listing isn’t enough — you need to make it shine.
Make sure your business name, hours, phone number, and services are accurate. Upload high-quality photos that show off your best work. Include details that set you apart, like specialties, awards, or customer guarantees. And don’t forget reviews — fresh, positive reviews help your listing rank higher and make your business more trustworthy to potential customers.
If your Google Business Profile isn’t optimized, you’re missing out on leads. Check out our Ultimate Google Business Profile Guide for step-by-step tips to do just that.
2. Be everywhere your customers are looking
Today’s customers aren’t just using Google — they’re looking at online directories, industry sites, and review platforms to find trustworthy landscaping businesses. If your business isn’t listed, or your information isn’t consistent across these platforms, you could be losing leads without even realizing it.
Take time to claim and update your listings on sites like Yelp, Angi, Houzz, Facebook, and others that are relevant to your market. Double-check that your business name, address, phone number, website, and hours are identical across all listings — even small differences can confuse search engines and customers.
Consistent listings boost your credibility, improve your search rankings, and make it easier for people to find and trust your business. Our Online Listings Guide walks you through the process.
3. Make your website your digital front yard
Your website is your business’s online home — and your chance to make a strong first impression. A professional, easy-to-navigate website helps build trust, showcase your work, and convert visitors into paying customers. But many landscaping websites fall short, with outdated designs, missing information, or clunky mobile experiences.
Your website should clearly communicate what your business does, where you operate, and why customers should choose you. Use high-quality images to show off your completed projects. Include testimonials from happy customers and clear calls to action so people know how to contact you, request a quote, or schedule a service.
And don’t forget performance — your site needs to load quickly and look great on mobile devices, where many customers are searching. Need help getting started? Explore these free landscaping tools to help elevate your online presence.
4. Show off your skills on social media
Social media isn’t just for fun — it’s also a powerful landscaping marketing tool. Platforms like Facebook, Instagram, and even TikTok are ideal for showcasing your work, connecting with potential customers, and building your brand personality.
Post before-and-after project photos, share seasonal landscaping tips, highlight your team in action, or run contests to encourage engagement. You can also use stories, live videos, or customer spotlights to make your business feel approachable and relatable.
The key with social media is consistency. Regularly posting helps you stay visible in your community and build trust with followers. You don’t need to be everywhere — choose platforms your customers use and focus your efforts there.
5. Share your knowledge and earn their trust
Building credibility is a huge part of landscaping business marketing. Educational content — like blogs, videos, or quick guides — positions you as the local expert and helps customers feel confident hiring you.
Think about the questions your customers ask most. Can you create a video showing how to choose the best landscaping plants for your specific climate? A blog post explaining landscaping pricing? Tips for seasonal lawn care? This kind of content not only helps potential customers but also improves your search engine rankings and drives more traffic to your website.
6. Get seen fast with paid ads
If you want to boost your visibility quickly, paid ads are a smart investment. Platforms like Google Ads and Facebook Ads allow you to target specific neighborhoods, demographics, or keywords, so you can reach people actively looking for landscaping services.
For example, running ads for “landscaping near me” or “yard cleanup services” in your area can help bring in new leads fast. You can also promote seasonal specials, package deals, or brand awareness campaigns to keep your business top of mind.
The best part? You control the budget. Start small, track your results, and adjust your strategy as you learn what works best for your landscaping marketing goals.
7. Tap into your local network
Other small businesses in your area can be great partners for generating landscaping leads. Connect with real estate agents, homebuilders, garden centers, pool installers, or even local hardware stores. These businesses already work with homeowners who may need landscaping services, and a friendly referral could be all it takes to land your next job.
Consider offering referral incentives or building joint promotions. For example, a homebuilder might recommend your landscaping business to new homeowners, and you could offer their customers a discount. It’s a win-win that helps both businesses grow.
The more visible and connected you are in your community, the stronger your brand becomes.
8. Go old school with offline marketing
Offline marketing still works — and for landscaping businesses, it can be one of the most effective ways to increase brand awareness. Yard signs at completed projects show off your work to the whole neighborhood. Branded vehicle wraps turn your truck or trailer into a rolling advertisement that works 24/7.
Don’t stop there. Door hangers or flyers in targeted neighborhoods can spark interest, especially when you include a special offer. Sponsoring community events, sports teams, or charity fundraisers keeps your business visible and shows you care about your local area.
Finally, join networking groups or attend local business events to meet potential customers and referral partners face-to-face. These small steps can build strong word-of-mouth and long-lasting relationships.
9. Let your happy customers do the talking
Online reviews and testimonials are one of the most powerful landscaping marketing tools out there. Positive reviews build trust, improve your search rankings, and help potential customers feel confident choosing your business.
After every project, ask satisfied customers to leave a review on Google, Facebook, or other popular platforms. Make the process easy by providing links or reminders. You can also collect written testimonials, photos, or even video reviews to use on your website and social media.
The more reviews you have — and the more positive they are — the stronger your brand reputation becomes. And don’t forget to respond to reviews, good or bad. It shows you value customer feedback and take your business seriously.
10. Create buzz with special offers
Everyone loves a good deal, and a well-timed promotion can get people talking about your business. Offer discounts for first-time customers, create seasonal service packages, or run referral programs that reward people for spreading the word.
Promote your offers through your website, social media, email campaigns, or printed materials like postcards or flyers. Special offers not only bring in new leads but also help existing customers feel appreciated and more likely to refer you.
Make your promotions relevant to the season or community events happening in your area — that extra attention to detail shows you’re engaged, professional, and ready to help customers improve their outdoor spaces.
The key to increasing brand awareness more easily: automation
Growing your landscaping business takes time, but automation can make it easier.
Automated marketing tools help you:
- Send personalized follow-ups and appointment reminders.
- Collect reviews automatically.
- Manage your online listings in one place.
- Run targeted email or social campaigns.
- Get paid faster with digital invoicing.
Automation saves hours every week and helps you consistently market your landscaping business without the hassle.
How Thryv can help
Thryv®’s industry-leading marketing and sales software makes it easier to build your landscaping business, stand out in your community, and deliver a great experience for every customer. With Thryv’s landscaping software, you can manage your marketing, communications, and customer interactions all in one place — helping you build a stronger brand.
Here are the tools Thryv offers to help increase brand awareness and grow your landscaping business:
- Online listings management: Keep your business information consistent and visible across Google, social platforms, and more than 60 online directories so customers can easily find and trust your business.
- Reputation management: Monitor reviews, track feedback trends, and quickly respond to customers to maintain a positive online reputation that builds credibility and trust.
- Social media management: Easily publish professional posts with ready-to-use images and AI-powered content, helping you stay active online and promote your landscaping brand.
- Website creation and management: Create and manage a professional website that showcases your services and reflects your brand, so customers get the right first impression.
- Online scheduling: Let customers book services anytime with easy-to-use online scheduling, providing convenience that boosts your brand’s reliability and professionalism.
- CRM (Customer Relationship Management): Keep all your customer details organized so you can personalize communication and deliver a consistent, positive experience that strengthens your brand.
- Online invoices: Make it easy for customers to pay with professional, digital invoices they can view and complete from anywhere. Simple, branded invoices create a hassle-free experience and help your landscaping business look organized and reliable.
- Marketing automation: Set up targeted email campaigns and reminders that keep your business top of mind, build customer loyalty, and help generate more landscaping leads.
- SEO tools: Improve your website’s performance and search rankings so more people discover your business when looking for landscaping services in your area.
- Client portal: Give customers access to a secure portal where they can view estimates, invoices, appointments, and messages, making it easy to work with you and reinforcing your brand as professional and customer-focused.
Thryv gives you the tools to manage your landscaping business efficiently, promote your brand, and deliver the kind of experience that keeps customers coming back.
Why landscapers love Thryv
Thryv is more than just software — it’s a comprehensive solution built to help landscaping businesses like yours thrive. With Thryv, you can:
- Manage your entire business in one place, saving time and reducing stress.
- Access your tools anywhere with the mobile app.
- Get expert support when you need it.
- Automate tasks to streamline operations and avoid costly errors.
Thryv makes it easy to market, sell, and grow your landscaping business, so you can focus on the work you love.
