Company News

ThryvPay Exceeds $10 Million in Transactions in First Six Months

By Thryv Contributor | 04.20.21 | 4 min read

DALLAS, April 20, 2021 — Thryv Holdings, Inc. (NASDAQ:THRY), the provider of Thryv® software, the fully integrated, end-to-end customer experience platform for growing small businesses, announced that ThryvPaySM, the payment processing service designed for service-driven businesses, has surpassed $10 million in total payment volume in less than six months since launch.

Service-Based Businesses Prefer ThryvPay
Launched in late October 2020, ThryvPay has now surpassed $10 million in total payment volume, with more than 85,000 transactions completed. It has quickly become the preferred payment processing service for Thryv software users, who opt for ThryvPay thanks to its competitive flat-rate fees; contactless credit card, debit and ACH (Automated Clearing House) processing; payment scheduling; and the ability to add tips and offset transaction costs by passing a convenience fee to customers.

“We designed ThryvPay specifically for service-based businesses who need to schedule payments for ongoing services and accept larger payments digitally without enduring excessive processing fees,” said Ryan Cantor, Thryv’s VP of Product and Marketing. “That’s why using ThryvPay to accept ACH becomes a game-changer for service-based businesses. You don’t take payments for a roofing job the same way you do for a cup of coffee. Your payment processor should work the same way you do.”

In fact, in the G2 Spring 2021 Report, verified software users ranked Thryv as the No. 3 payment gateway for small businesses, narrowly behind Apple Pay, which holds the No. 2 position. PayPal leads the category.

“ThryvPay has changed the game for us,” said Andrea Prado of Executive ENM Window Tint in Portland, Ore. “We work with a lot of dealerships, and they don’t have time to come down to the shop and do the cash or card [payment], so it’s been awesome. It’s a great communication process with them … We love it, it’s great.”

Small Businesses Save Big with ACH

Because typical 2.9 percent credit card processing fees have no maximum, businesses often ask clients to write checks for large payments to avoid those fees. ACH allows businesses to accept safer, online contactless payments that are drawn from a client’s checking account at fees of just 0.9 pecent. ThryvPay integrates with Plaid bank transaction integration, enabling the business owner to know instantly that their customer has adequate funds to cover the ACH payment. If the same small business was paid by check, they would typically wait seven or more days for a check to clear, only to find out the payment failed from the end banking institution.

Another major benefit: ThryvPay’s ACH fees max out at $9, so businesses can enjoy cost savings on transaction fees when processing larger payments.

For example, on a $5,000 transaction, ThryvPay users pay the maximum flat rate of $9 when processing through ThryvPay ACH. That same $5,000 processed via credit card, with a 2.9 percent processing fee, would cost the business $145. That’s a $136 savings that goes directly to the business. Plus, they do not have to collect paper checks, run to the bank for deposits or worry about bounced checks, thanks to ThryvPay’s real-time funds availability confirmations.

“About a third of our merchants have already discovered the advantage of the savings they get by using ACH for larger payments, and more continue to do so every day,” Cantor said. “Our average ticket size is about $434. While the average credit card transaction is $405, the average payment processed through ACH is $650. The savings on transaction fees really add up over time.”

To learn more about Thryv’s end-to-end customer experience platform for growing small businesses, visit

About Thryv Holdings, Inc.
Thryv Holdings, Inc. owns the easy-to-use Thryv® end-to-end customer experience software built for growing small to medium sized businesses (SMBs) that helps over 40,000 SaaS clients with the daily demands of running a business. With Thryv®, SMBs can get the job, manage the job and get credit. Thryv’s award-winning platform provides modernized business functions, allowing SMBs to reach more customers, stay organized, get paid faster and generate reviews. These functions include building a digital customer database, automated marketing through email and text, updating business listings across the internet, scheduling online appointments, sending notifications and reminders, managing ratings and reviews, generating estimates and invoices, and processing payments.

Thryv supports franchise operators and multi-location business owners with Hub by Thryv™, a software console that enables businesses managers to oversee their operations using the Thryv® software.

Thryv also connects local businesses to consumer services through our search, display and social media management products, our print directories featuring The Real Yellow Pages® tagline, and our local search portals, which operate under the®,® and URLs and reach some 35 million monthly visitors. For more information about the company, visit

Thryv delivers business services to more than 400,000 SMBs worldwide that enable these SMBs to compete and win in today’s economy.

On March 1, 2021, Thryv announced it closed the acquisition of Sensis, Australia’s leading digital, marketing and directory services provider, which helps Australians connect and engage through its leading platforms, digital consumer businesses (Yellow, White Pages, True Local and Whereis), search engine marketing and optimization services, website products, social, data and mapping solutions, and through its digital agency Found. Sensis is also Australia’s largest print directory publisher including the Yellow and White Pages.

Headquartered in Melbourne, Sensis has a sales presence in all states and territories across Australia.

Media Contact:
Paige Blankenship
Thryv, Inc.
[email protected]

Investor Contacts:
Cameron Lessard
Thryv, Inc.
[email protected]

KJ Christopher
Thryv, Inc.
[email protected]