Company News

Thryv Launches Google My Business Optimization to Help Small Businesses Win

By Thryv Contributor | 09.23.21 | 3 min read

DALLAS, September 23, 2021 — Thryv Holdings, Inc. (NASDAQ:THRY), the provider of Thryv® software, the leading end-to-end customer experience platform built for growing small businesses, today announced the launch of a Google My Business™ (GMB) Optimization add-on. The new feature helps small businesses get found online and chosen over their competition.

With a heavy emphasis on Google integrations within its software platform, including Reserve with Google, a centralized GMB dashboard, Gmail™ email service and more, Thryv has grown the number of connected GMB profiles from fewer than 1,000 to more than 30,000 connected profiles in the last two years.

A GMB listing is essential for small and medium businesses (SMBs) to survive. GMB contains vital information on a business that consumers will see when they perform an internet search. Often GMB is the first step in the experience a consumer has with a business. It’s what they see before they land on the business’s website or step foot into their door. In fact, 60 percent of consumers use the internet to find local businesses at least once a week, and one-third of consumers do so every day.

However, claiming and maintaining a GMB listing can be complicated, confusing and time-consuming for busy SMB owners. Since regular maintenance is critical to the listing’s success, Thryv’s GMB Optimization was designed to increase engagement, improve the SMB’s local ranking and, ultimately, convert more customers. Thryv’s GMB Optimization add-on reviews and manages the GMB listing, while performing a multi-point optimization program.

This optimization will help SMBs improve their keyword search relevancy, while simplifying and centralizing tasks for their customers, such as calling the business, visiting its website, researching products and services, requesting quotes, booking appointments and more.

Thryv customers, such as AC Trash Hauling and More, in Indianapolis, Ind., have seen dramatic results by using the GMB Optimization for just 30 days, such as 43 percent more requests for directions, 22 percent more phone calls, 9 percent more Google search visits, and 11 percent more total searches.

“It’s not who you know, but who knows you,” says Andy Corman, owner of AC Trash Hauling and More. “Anything that I can do to increase my exposure online, I’m going to do it. I have noticed an increase in clients saying they found me on Google. As long as that is working, that is all I care about.”

Thryv’s GMB Optimization add-on includes:

  • Resolution of listing claiming and other issues
  • Direct verification of the listing inside Thryv
  • Fully transparent profile changes
  • First 30-day accelerated performance
  • Expert GMB service team
  • Consistent GMB profile in alignment with website content
  • In-depth performance analytics
  • Multi-point optimization program focusing on improving images, attributes, hours of operation, categories, products/services, cover photo and logo, business description, Google My Business posts and more.

“Since Thryv is a Google My Business Featured Partner, this was a natural evolution for our product development,” says Ryan Cantor, Thryv’s VP of Product & Marketing. “With our centralized GMB dashboard, integration with Gmail email service, Google review management and in-app response, Google My Business posts, Reserve with Google for scheduling and now listing optimization, Thryv provides a one-stop hub for all things Google for small businesses. Those SMBs who make the most of their Google presence will reap the benefits of higher search results and more engagement with customers.”

The service is available for all Thryv users in the United States and Australia.

For more information, please visit

About Thryv Holdings, Inc.
Thryv Holdings (NASDAQ:THRY) is a global software and marketing services company that empowers small- to medium-sized businesses (SMBs), franchises, and agencies to grow and modernize their operations so they can compete and win in today’s economy. Over 40,000 businesses use our award-winning SaaS platform, Thryv®, to manage their end-to-end customer experience tools, which have helped over 40,000 businesses across the U.S. and overseas grow their bottom line. Thryv also manages digital and print presence for over 300,000 businesses, connecting these SMBs to local consumers via proprietary local search portals and print directories. For more information about Thryv Holdings, Inc., visit

Media Contact:
Paige Blankenship
Thryv, Inc.
[email protected]

Investor Contact:
Cameron Lessard
Thryv, Inc.
[email protected]

KJ Christopher
Thryv, Inc.
[email protected]