Company News

Thryv, Inc. CEO Joe Walsh featured on “Borrell’s Local Marketing Trends” podcast

By Thryv Contributor | 02.03.20 | 2 min read

DALLAS, February 3, 2020 – Thryv CEO and President Joe Walsh joined Gordon Borrell and Corey Elliott, hosts of the Local Marketing Trends podcast, for a look at small businesses and how the tools they use to run and grow have changed – from printed yellow pages directories to digital marketing solutions and, most recently, Software as a Service (SaaS).

In Episode 13: Tough Lessons on Transformation from a Guy in the Hotseat – Thryv CEO Joe Walsh, Walsh discusses the steps his company has taken to control the decline of the print product, tackle disruption, develop small business automation software, and pivot toward becoming a SaaS company.

“When I joined Thryv (formerly Dex Media) and we began developing a strategy to control the decline of the yellow pages business, I really felt there was an opportunity to help small businesses modernize,” Walsh said. “Small businesses who don’t modernize and don’t communicate effectively with their customers lose their customers to competitors that do.”

The interview features a few surprises, and how a story by comedian Sam Kinison provided a wake-up call to Thryv’s sales team. Listen to the full episode here.

“The way you create a great business is you find a problem and you solve it; you find a need and you fill it,” said Walsh.

Walsh is also joining Borrell and Elliot in March as a keynote speaker at the Local Marketing Trends conference, Borrell Miami 2020.

About Thryv, Inc.
Thryv, Inc. builds and owns the simple, easy-to-use Thryv® software that helps small business owners with the daily demands of running a business; and allows them to take control and be more successful. Thryv provides modernized business functions allowing them to manage their time, communicate with clients, and get paid. These include building a digital customer list, communicating with customers via email and text, updating business listings across the internet, accepting appointments, sending notifications and reminders, managing ratings and reviews, generating estimates and invoices, processing payments, and issuing invoices and coupons.

Thryv delivers business services to more than 400,000 small businesses across America that enable them to compete and win in today’s economy.

Thryv also provides consumer services through our market-leading search, display and social products—and connects local businesses via The Real Yellow Pages® from the over 25 million monthly visitors of®,® and search portals; and local print directories. For more information about the company, visit

Media Contact:
Paige Blankenship
Thryv, Inc.
[email protected]

Tad Doering
Thryv, Inc.
[email protected]