Marketing automation solution enables local businesses to manage customer data and communications in one platform
DALLAS, March 7, 2015 – Dex Media, Inc. (NASDAQ:DXM), one of the largest national providers of social, local and mobile marketing solutions through direct relationships with local businesses, today announced the launch of its new customer relationship management platform, DexLnk.
DexLnk offers small- and medium-sized businesses a free platform for managing all customer data and communications in one place. The pilot product helps Dex Media clients build and manage customer lists, accept appointments using an online calendar, and send customers confirmations and reminders via email and text messaging. In addition, the tool, which is fully optimized for mobile devices, enables business owners to send special offers based on customer preferences, and monitor the results of their marketing programs from a comprehensive dashboard. Additional features and functionality are available at different price tiers.
“Many of our local business clients are looking for effective ways to reach their customers online, build relationships with them, and reward their loyalty,” said Gordon Henry, Chief Marketing Officer. “With DexLnk, small business owners have access to a set of sophisticated marketing and transactional tools often associated with larger, national businesses.”
The pilot test began with a segment of Dex Media’s existing client base, and the company is planning a full product launch during the latter half of 2015.
About Dex Media
Dex Media (NASDAQ: DXM) is a full-service media company offering integrated marketing solutions that deliver measurable results. As the marketing department for more than 475,000 small and medium-sized businesses across the U.S., Dex Media helps them Get Found, Get Chosen and Get Talked About. The company’s widely used consumer services include the DexKnows.com® and Superpages.com® search portals and applications as well as local print directories. For more information, visit www.DexMedia.com.
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