Boost Your Sales With Lead Management Software

Lead management means tracking every interaction from first click to closed deal. With Keap®, you’ll streamline every touchpoint, follow up faster, and close more deals with less effort.

Lead anagement using forms

It’s so powerful because all of my customer information is in one place.”

Josh Satterlee

West Coast Chiropractic Experts

COLLECT LEADS

Start generating leads that turn into sales consistently.

Powerful tools like landing pages, forms, sales funnels, and appointment scheduling, will help you attract and capture qualified leads on a regular basis.

Online lead forms

TRACK LEADS

Know what’s going on with every lead in real-time.

Keep your contact records updated with all relevant information, and use real-time reporting to know exactly where each lead stands with Keap's CRM.

Tracking Online lead forms

CONVERT LEADS

Identify the leads that are ready to buy now.

With Keap's lead management CRM you can apply tags, score leads, and automate your entire sales pipeline so you can quickly see which leads are best suited for your business and ready to purchase.

Send and Receive Online lead forms

RETAIN CUSTOMERS

Create lasting relationships with customers.

The best customers are the ones who stay with you. Create lasting relationships that drive repeat business with automated, personalized messages that reach your customers at the perfect time.

Tracking Online lead forms

The best lead management software for small businesses.

Keap, a Thryv, Inc. brand, stands out against competitors like Ontraport, ActiveCampaign, and Kartra, offering the key features small businesses need in one place.

  • Appointment scheduling
  • Dedicated business line
  • Multiple sales pipelines
  • Payments, quotes, and invoicing
  • Onboarding and 24/7 phone support

Results and Awards That Speak for Themselves

Summer 2025 Grid Leader Small Business
Summer 2025 Grid Leader Small Business
Summer 2025 Regional Leader Small Business
Summer 2025 Momentum Leader
Summer 2025 Grid Leader Small Business
Summer 2025 Grid Leader Small Business

Never Let Another Lead Slip Through the Cracks — Manage Leads With Ease

Frequently Asked Questions

What is lead management?

Lead management is the process of acquiring and nurturing leads into customers who make a purchase. While this is a more involved and in-depth process than traditional advertising techniques, it is also a fraction of the cost and offers greater levels of conversion.

What is the lead management process?

There are 5 important steps:.

  1. Lead generation and lead capture: Collect leads from forms, lead magnets, and marketing materials.
  2. Lead enrichment and tracking: Organize, classify, and filter leads within your lead management process.
  3. Lead qualification and scoring: Identify leads ready to purchase now.
  4. Lead distribution process: Advance hotter leads to team members to close the deal.
  5. Nurture process: Maintain and advance the relationship to next steps, whether for immediate action or long-term engagement.

What is lead management in CRM?

With automation and a powerful CRM like Keap, lead management becomes more efficient. You can track and organize leads, automate follow-ups, and deliver a more personalized experience — without adding extra hours or headcount. It’s a smart way to improve service and scale your business more effectively.