Thryv vs. ServiceTitan
Browse and compare Thryv® and ServiceTitan® features to discover which sales and marketing platform is the best choice for your growing service business.
Why Choose Thryv?
20+ Hours saved per week1
+50% Increased in revenue2
+64% Growth on Google™ Search3
| Feature | Thryv | ServiceTitan4 |
|---|---|---|
| Website Builder | Limited | |
| Marketing Automation | Add-on available – limited to email and direct mail | |
| Listing and Reputation Management | Add-on available | |
| Social Media Management | ||
| Email Marketing | Add-on available | |
| Direct Mail Campaigns | ||
| Call Tracking | ||
| CRM | ||
| Text Messaging (SMS) | ||
| Sales Pipelines | ||
| Invoicing and Payments | ||
| Scheduling and Booking | ||
| AI Tools | Pro subscription required | |
| Call Management | ||
| HR and Payroll | Labor tracking only | |
| Inventory and Job Costing | ||
| Time Tracking |
"Thryv simplifies our daily processes and organization — from top-notch marketing to online bill payments at the time of service, to sending electronic invoices ... the overall function of our business has improved tremendously."
Amber Harbarger, Ely Heating and Cooling
Who chooses Thryv vs. ServiceTitan?
Thryv: Built for Growth
If you’re a service business looking to grow efficiently and consistently, Thryv is for you.
The industry-leading sales and marketing platform takes the pressure off busy business owners by helping them:
- Get found online with targeted, effective digital marketing.
- Capture leads and organizes their info in a streamlined CRM system.
- Build a loyal customer base, turning one-time customers into repeat business.
Thryv combines CRM software, online presence management, billing, scheduling, sales pipelines, marketing automation, and more in one easy-to-use system.
The best part? Thryv won’t overwhelm you if you’re just getting started, but it’s powerful enough to grow with you as your service business scales.
And if you ever need ServiceTitan's robust field features, you can integrate it with Thryv and still keep the sales and marketing tools that drive your growth.
ServiceTitan: Built for Operations
Managing dispatchers, fleets, and complex workflows that come with a large operation? ServiceTitan could be your best option.
Designed as a field service and construction operating software, ServiceTitan focuses on helping larger service businesses:
- Optimize scheduling and dispatch with AI-powered tools.
- Manage commercial projects using change orders, progress billing, and multi-tenant tracking.
- Track job profitability with inventory and purchase management tools.
ServiceTitan offers robust tools for managing large-scale service operations. It's designed to run multiple dispatchers, techs, and fleets with ease.
But for smaller teams, ServiceTitan’s complexity might feel overwhelming. Many growing service businesses prefer a simple, streamlined automated solution to help them scale.
Results and Awards That Speak for Themselves
Top-tier support and services.
Thryv and ServiceTitan both offer expert customer support but with slightly different approaches.
What’s included?
Thryv:
- A Business Advisor to help you choose the package that will best support your goals.
- A dedicated Customer Success Manager for 1:1 coaching, strategizing, and more.
- Unlimited, 24/7 technical support through phone, chat, and email for all customers.
- 50+ in-app how-to tutorials
ServiceTitan:
- A Customer Success Manager for software training and support.
- Technical support through phone, email, and chat.
- Exclusively for Pro customers: Pro Product Specialists.
Let's talk pricing
Thryv has three growth-focused bundles5 to choose from — Kickstart, Ignite, and Accelerate — each designed to meet your business where it is and help you scale efficiently. By bundling Thryv’s tools, you can cover everything from marketing to operations and save6 up to 20% in the process.
ServiceTitan offers three tiers — Starter, Essential, and The Works — but takes a custom pricing approach, so costs aren’t listed publicly. Each business gets a personalized quote, and since pricing is based on the number of technicians you have, your total will reflect the size of your staff. Keep this in mind for growing teams.
Small business growth starts here.
ServiceTitan provides an impressive solution for larger service businesses with complex operational needs.
But when it comes to efficient small business growth, there’s a better fit: Thryv’s sales and marketing platform.
The software is built for owner-operators and teams who need to get found, get organized, and get growing — without adding overhead.
If They Can’t Find You, They Can’t Choose You.
Our free Business Analysis Tool scans your online presence across search engines, social media and review sites. Enter your website URL to get your free report.
1 Based on Thryv survey sample of 181 clients in 2023. Calculations assume a 40-hour work week. Results may vary.
2 Results from a 2023 Thryv active customer case study. Individual results may vary.
3 Results from a 2024 Thryv active customer case study. Individual results may vary.
4 ServiceTitan features as publicly advertised on ServiceTitan.com June 2025.
5 Bundles are currently only available in the U.S.
6 Discounts are based on which bundle customers choose. They will receive 10% off for Kickstart, 15% off for Ignite, and 20% off for Accelerate.
