Dunamis Woman Enterprise, LLC - Thryv

Dunamis Woman Enterprise, LLC

Pastor Dee and Ariel Fuller, Founders Atlanta, Georgia

Using Thryv® since 2019.

FEATURES SPOTLIGHT:

CRM
Invoice & Payments
Marketing Automation

Business problems

“Everything was done manually. We didn’t have automation working in our favor to really be able to serve the masses.”

Dunamis Woman Enterprise, LLC is a faith-based organization co-founded by Pastor Dee and her daughter Ariel Fuller. What started with 20 women gathering in a basement grew into a global movement serving over 125,000 women across the world.

But as their community grew, the systems couldn’t keep up. Emails went out one at a time. Team members were texting thousands of customers by hand. And launches were bringing in up to 30,000 new leads a week.

Ariel could see the scale coming, and she knew Thryv was the only tool that could grow with them.

Now their mission is reaching the world.

Benefits

Marketing Automation

Before Thryv, every email and text went out manually. There was no automation, no follow-up system, and no way to keep pace as leads poured in.

Now every new lead gets a timed email and text sequence the moment they register. During five-day online healing events, messages fire on schedule, moving up to 50,000 leads from sign-up to membership. Their email database has grown to 130,000 contacts with a 35 to 40 percent open rate — and members inside Dunamis Woman University receive automated weekly reminders that run for four years without the team touching a thing.

“We went from zero figures to 15K, and then we went from 15K to 45K. And then from 45K we tripled every year. Thryv was the key to helping us sustain that growth so that we could still serve our people better.”

Learn more about Thryv’s Marketing Automation.

CRM

With Thryv’s CRM, every team member at Dunamis Woman has a single view of every woman they serve. The director of programs tracks KPIs, monitors member engagement, and runs account audits directly from the Thryv dashboard. Whether a member is in the university, attending a live event, or purchasing a course, her full history is visible in one place.

“On our dashboard in Thryv, we're able to see what our new leads are, our email open rate, how many people we have in our program, how many people's payments failed, how many people have canceled, how many people are behind on their workshop.”

Learn more about Thryv’s CRM.

Payments and Invoicing

Dunamis Woman’s membership model depends on women investing in themselves every month through Dunamis Woman University and the Covenant Institute. Thryv’s payments and invoicing tools keep that revenue flowing reliably. The result is $100,000 to $200,000 in monthly recurring revenue and a 98 percent membership retention rate, with every transaction tracked and every renewal managed automatically.

“We want to make sure that we have a tool that's going to make it easy for them to make their investments. That's what we're able to see repeatedly within our revenue — to make sure their investments are being made on time.”

Learn more about Thryv’s Payments and Invoicing.

Successes

Since using Thryv, Dunamis Woman Enterprise, LLC has:

Grown to a $3 million annual business, tripling revenue every year
Achieved 98% membership retention across Dunamis Woman University and the Covenant Institute
Built an email database of 130,000 contacts with a consistent 35 to 40 percent open rate
Handled 30,000 to 50,000 new leads within a  seven-day online launch window
Saved 20 to 30 hours per week through properly configured marketing automation

When you have tools like Thryv, that's how you really build an empire with a solid infrastructure.

Dunamis Woman Enterprise, LLC
Pastor Dee and Ariel Fuller, Founders

Pastor Dee and Ariel Fuller, Founders, Dunamis Woman Enterprise, LLC

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