Leads Lift Terms and Conditions

Last updated July 1, 2026

If you ordered Leads Lift Subscription Services, you agree to the following additional Terms and Conditions as a supplement to your Thryv Terms and Conditions, the terms of which are incorporated herein by this reference. Unless otherwise agreed in writing, the initial minimum Subscription Period of Leads Lift Subscription Services will be six (6) months, and thereafter it will automatically renew on a month-to-month basis until terminated in accordance with the Thryv Terms and Conditions. Capitalized terms used but not defined in these Terms and Conditions will have the same meaning given in the Thryv Terms and Conditions.

  1. If you chose to subscribe to a search-based lead program managed by us (“Leads Lift”), we will provide optimization and management of existing Pay-Per-Click (PPC) accounts and/or creation, optimization, and management of new PPC campaigns. Leads Lift Subscription Services will be provided in accordance with our procedures for the URL you designate.
  2. Leads Lift – Standard. If you purchase the standard Leads Lift Subscription Services, this section applies to your Leads Lift Subscription Services.
    1. Fees and Payment. You agree to pay your monthly fixed fee budget identified on the applicable Order, a portion of which includes a monthly service fee, for the period we provide the Lead Lift Subscription Services.
    2. Monthly Budget Roll-Over/Under. You understand that if your monthly budget is not exhausted in a given month, remaining budget will allocate to the next month. If your actual monthly spend exceeds your monthly budget, the following month’s monthly budget will be reduced by the amount equal to the overspend. If you fail to renew or you cancel your Leads Lift Subscription Services, any unspent monthly budget will not be refunded. In addition, the remaining unspent monthly budget may not be used as a credit towards other products or services.
  3. Leads Lift Direct Plan. If you purchase the Leads Lift Direct Subscription Services, this section applies to your Leads Lift Subscription Services.
    1. Fees and Payment. You agree to pay all charges in full as follows: (i) you will pay the media costs associated with your Leads Lift Subscription Services directly to the search engine (e.g., Google, Microsoft Online, etc.) based upon billing from the search engine, and (ii) you agree to pay the Management Fee directly to us. You agree to provide all necessary information required by the search engine to allow for you to be designated as the “responsible party” for your media spend. The “Management Fee” is a percentage of your media spend as specified at the time of your order.
    2. Monthly Budget. Your monthly budget determines the Management Fee charged for that billing cycle. The Management Fee is calculated based on the monthly budget as established on the first day of your billing cycle and is billed in advance. Please note that the Management Fee is non-refundable, even if you reduce your monthly budget during the billing cycle. Additionally, while you may increase your monthly budget at any time, you may not reduce your monthly budget at the start of the billing cycle with the intent to avoid a higher Management Fee by increasing the budget later within the same cycle.
    3. Pause Campaigns. You may pause your Leads Lift Subscription Services at any time, provided the Management Fee remains payable. For the avoidance of doubt, Management Fees are non-refundable.
  4. Google Local Service Ads (LSA). If Google LSA is included with your Leads Lift Subscription Services, the terms and conditions found here also apply.
  5. Advertising Placement. You authorize us and designate us as your agent to submit Client Content to Program Sites in accordance with your monthly budget in response to searches or selections by or characteristics of end users, as determined by us, for paid placement advertising on Program Sites and to bind you to any agreements and terms and conditions required by such Program Sites as a condition to submit the Client Content. “Program Sites” means digital sites and applications, which may include, depending on the plan you select, our owned and operated websites and other third search engines, that are delivered to end users through any transport means and that meet our criteria for Leads Lift Subscription Services (which we may change at any time without notice).
  6. Our Rights. We may modify the Client Content associated with your Leads Lift Subscription Services or your category, category keyword, or other selections to conform to the requirements of, or to utilize the features of, a Program Site. We may modify, expand, or utilize data within, augment content, or add links to, your Leads Lift Subscription Services, website, business profile, or other materials you provide to develop searchable and user value-add data that may appear in response to searches by end users. If you have multiple advertising campaigns (e.g. in different categories), we may select which campaign will appear in response to a business name search or other search where the category is not clearly defined. We may optimize your advertising campaigns by adding relevant categories or keywords and the associated PPC bid rates for those campaigns to your Leads Lift Subscription Services.
  7. Disclaimers. WE DO NOT WARRANT (I) THE NUMBER OF CALLS, CLICKS, OR IMPRESSIONS TO BE GENERATED BY THE LEADS LIFT SUBSCRIPTION SERVICES; (II) THAT ANY CALL, CLICK, OR IMPRESSION REPRESENTS A LEGITIMATE INQUIRY OR INDICATES ANY PROBABILITY OF A PURCHASE TRANSACTION; (III) THAT THE LEADS LIFT SUBSCRIPTION SERVICES WILL APPEAR IN RESPONSE TO A PARTICULAR QUERY; (IV) THE SPECIFIC PLACEMENT OF YOUR LEADS LIFT SUBSCRIPTION SERVICES ADVERTISING RELATIVE TO ADVERTISING OF OTHER BIDDERS OR ADVERTISERS; (V) THAT A BID, OR CHANGE TO OR WITHDRAWAL OF A BID, WILL BE IMPLEMENTED WITHIN A SPECIFIC TIMEFRAME; OR (VI) THE ACCURACY OR CURRENCY OF BIDS OF OTHER BIDDERS. YOU ACKNOWLEDGE THAT BID PRICE IS NOT THE SOLE FACTOR DETERMINING PLACEMENT OF LEADS LIFT SUBSCRIPTION SERVICES ADVERTISING. YOU FURTHER ACKNOWLEDGE THAT THE DISPLAY OF LEADS LIFT SUBSCRIPTION SERVICES INFORMATION, INCLUDING, WITHOUT LIMITATION, YOUR BIDS, BIDS OF OTHER BIDDERS, AND CLICK COUNTS WILL NOT OCCUR IN “REAL TIME” AND WILL BE DELAYED DUE TO SYSTEM CONSTRAINTS, INTERNET LATENCY, AND OTHER POSSIBLE FACTORS. WE WILL HAVE NO LIABILITY IN CONNECTION WITH THE FUNCTIONALITY OR CONTENT OF ANY PROGRAM SITE WE DO NOT OWN.
  8. Your Responsibilities. You understand and agree to fully cooperate in the fulfillment of your Leads Lift Subscription Services. You agree that we may bill you and you agree to pay for Leads Lift Subscription Services rendered even if the full Leads Lift Subscription Service is not provided due to your failure to respond, provide required information or Client Content, or your lack of cooperation. If required, you agree to incorporate our javascript into your website if your site is owned or operated by a third party other than us; otherwise we may implement a reverse proxy practice to create your Leads Lift Subscription Services landing page.
  9. Your Representations and Warranties; License and Grant of Rights.
    1. You agree to abide by the terms and conditions and any other guidelines or requirements applicable to the Program Sites to which we submit the Client Content. Any violation of any such terms and conditions or other guidelines or requirements will be considered a material breach of the Agreement.
    2. In addition to your representations and warranties in the Thryv Terms and Conditions, you represent and warrant that: (i) you have and will continue to have the absolute and unrestricted right to publish and use (including use as searchable text or “keywords”) all words, phrases, logos, brands, products, service, affiliations, certifications, and all other content used in your online advertising, including all content added by us to your online advertising, including your temporary website, as part of the Leads Lift Subscription Services, and in the Advertiser Websites (as defined below); (ii) the Advertiser Websites will at all times be operated by you or on your behalf, use secure technology to protect the data of users accessing such website(s) from a link in the PPC Advertising, and not implement or use technology that prevents users from using the browser “Back” button; (iii) the Advertiser Websites will look substantially the same to all users unless the content of the Advertiser Website is relevant to the user’s selected keywords or other search criteria; and (iv) the Advertiser Websites will be free of viruses, Trojan horses, trap doors, back doors, Easter eggs, worms, time bombs, cancelbots or other computer programming routines that may potentially damage, interfere with, intercept, or expropriate any system data or personal information. Any breach of the warranties made in this Section will be considered a material breach of the Agreement. All advertising copy and other information submitted or selected by you in connection with the Leads Lift Subscription Services will be included within the term “Client Content” for the purposes of the rights, licenses and authority granted by you in the Thryv Platform Services Terms and Conditions. “Advertiser Websites” means all websites to which the Leads Lift Subscription Services advertising links, including landing pages.