Professional Websites: Built for the Way Customers Search Today
Try Thryv for FreeBy Allison Sakounthong, Small Business Expert
Updated October 18, 2026 · 23 min read
Key Takeaways
- Your website needs to do more than look good. It should help customers find your business, understand what you offer, build trust, and take action.
- Search is changing. A professional website should be built for both traditional search engines and AI-powered search experiences.
- SEO and AEO work together. Structured data, schema, FAQs, and AI-readable content can help search engines and AI systems better understand your business.
- More website flexibility means more room to grow. Thryv Professional Websites can include up to 30 pages of personalized content based on your services, locations, and customers’ needs.
- You don’t have to build it yourself. A dedicated Thryv designer builds and launches your website, with professional copywriting and ongoing updates and support.
- Your website should turn searches into opportunities. Mobile-friendly design, fast-loading pages, click-to-call, forms, and other conversion-focused features make it easier for customers to connect.
- Your website should work alongside your business. Thryv connects your website with tools and content you already use, helping make it part of your broader workflow.
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Your website should do more than look good
Your website can be one of the first places a potential customer goes when deciding whether your business is right for them.
But that customer journey may begin somewhere else.
They might search Google for a service. They might ask ChatGPT for a recommendation. They might use an AI-powered search experience to compare local businesses.
In each case, the information those platforms find about your business can influence whether you make the shortlist.
That means your website needs to work at every stage of the journey.
It should help customers:
- Find your business
- Understand what you offer
- See where you serve
- Get answers to their questions
- Trust your business
- Take action
Thryv Professional Websites is designed around that entire experience.
What’s new with Professional Websites?
The biggest change is more flexibility to build a website around your business.
Professional Websites now include up to 30 pages of written copy by Thryv’s team of experts, giving you more room to showcase your services, locations, expertise, and the information customers need to choose from your business.
That doesn’t mean every business needs 30 pages. Your website is scoped to fit your business.
A newer business may need a smaller site with the foundational pages customers expect. An established business may need additional pages for its services and service areas. Businesses with multiple services or locations may benefit from a larger site.
Instead of forcing your business into a fixed page limit, Professional Websites give you room to build the site you actually need.
And as your business grows, your website has room to grow with it.
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Built to help customers find you
Getting found online starts with helping search engines understand your business.
Professional Websites are optimized for Google from day one, with SEO foundations designed to make your business and its offerings easier for search engines to understand.
But search is changing.
People are increasingly turning to AI-powered tools for recommendations and answers. That means your website also needs to provide information in ways AI can understand.
That’s where AEO, or answer engine optimization, comes in.
Professional Websites are built with both SEO and AEO in mind, including structured data, schema, and an AI-readable llms.txt file.
These elements work behind the scenes to help communicate important information about your business to search engines and AI systems.
thryv Tip
The goal isn’t to create a website for search engines instead of people. It’s to create a website that works for both.
Give customers answers before they have to ask
When someone is looking for a local business, they usually have questions.
What services do you offer?
Do you serve my area?
What makes your business different?
Can I book an appointment?
What should I expect?
The easier you make it for customers to find those answers, the easier it is for them to decide what to do next.
That’s why Professional Websites include FAQs on all service pages, plus a dedicated FAQ page.
Your website can provide clear, useful answers throughout the customer journey while creating structured content that can also help AI understand your business.
Instead of making customers hunt for information, you can give them the answers they need right where they’re looking.
Be visible where your customers are looking
For local businesses, being relevant to your service area matters.
Customers don’t always search for a business by name. They may search for a service plus a city, neighborhood, or nearby community.
Professional Websites can include local area pages for the cities and towns you serve.
These pages give customers more relevant information about where you do business while creating additional opportunities to appear in searches connected to your service areas.
Whether you serve one community or several, your website can better reflect the places your business actually serves.
A professional website without the DIY work
Building a website can quickly become another job.
You have to choose a design, write the content, organize the pages, optimize it for search, make sure it works on mobile and figure out what needs to happen behind the scenes.
With a Thryv Professional Website, you don’t have to do all of that yourself.
A dedicated Thryv designer builds and launches your website for you.
Thryv’s creative team can also provide professional copywriting and personalized content based on your business. The team will also continue to provide updates and service changes, providing support as you need it.
You get a website designed around your business without having to spend your time wrestling with templates or learning another technology platform.
We build your website. You run your business.
Designed to turn visits into action
Getting someone to your website is only part of the job.
Once they arrive, they need an easy way to learn more and take action.
Professional Websites are designed with the customer experience in mind, including:
- Mobile-responsive design
- Fast-loading pages
- Click-to-call functionality
- Photo and video galleries
- Forms integrations
- Links to platforms such as Facebook and OpenTable
So, whether a customer discovers you through Google, an AI answer, social media, or another source, they have a professional place to learn more and connect with your business.
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Keep your website connected to your business
Your website shouldn’t exist in a silo.
With Thryv, your website works alongside the software you already use to manage your business.
You can update your website from your Thryv software or your phone. Your site can display live social feeds and use your content library.
You can also bring information such as site statistics, Google Analytics, and Yelp reviews into your website experience.
That connection helps make your website part of your broader business workflow instead of another tool you have to manage separately.
Your website is more than a destination
The way customers search will continue to evolve.
But one thing remains the same: Customers need clear, trustworthy information to decide which business they want to contact.
Your website is where you can bring that information together.
It can showcase what you do. Explain where you serve. Answer customer questions. Build confidence. Make it easy to call, book or get in touch.
And now, it also needs to communicate that information to the search engines and AI systems helping customers discover businesses.
That’s what the relaunched Thryv Professional Website is built to do.
thryv Tip
Professional design for your customers. Search-ready content for Google. AI-friendly information for the way search is evolving. And a website that works alongside the Thryv software you already use.
Because your website shouldn’t just be a place customers visit.
It should help turn a quick search into your next booked job.
Ready for a website that works harder for your business?
Explore Thryv Professional Websites and see what’s possible for your business.
Frequently Asked Questions About Thryv Professional Websites
A Thryv Professional Website is a professionally designed website built for your business by a dedicated Thryv designer. It includes personalized content, SEO and AEO foundations, local area pages, FAQs and mobile-responsive design to help customers find, understand and connect with your business.
Thryv Professional Websites are optimized for Google and built with SEO and AEO in mind. Features such as local area pages, structured data, schema, FAQs and an AI-readable llms.txt file help search engines and AI systems better understand your business and the services you offer.
Thryv Professional Websites can include up to 30 pages of design and copy, allowing your website to be scoped to your business. The number of pages you need depends on factors such as your services, locations and the amount of information customers need to make a decision.
Yes. A dedicated Thryv designer builds and launches your Professional Website for you. Thryv’s creative team can also provide professional copywriting and personalized content, so you don’t have to manage the design and website-building process yourself.
Yes. You can update your website through your Thryv software or from your phone. Your website can also stay connected with Thryv features such as forms, appointments, social feeds and your content library.