Photography

DO's ✓

• Do use Real People in Real Situations:
  Thryv photography is relatable, modern, and human. It reflects real people doing real work—without polish, exaggeration, or performance.
• Do leverage natural light:
  Soft, directional, authentic lighting
• Do keep color grading subtle and natural:
  Minimal, realistic treatment
• Do show people interacting with Products/Services:
  Show natural interactions with Thryv products and services.
• Do capture candid, unscripted moments:
  Use genuine interactions, not poses.
• Do show diversity in representation:
  Include different ethnicities, ages, abilities, and genders.
• Do allow environmental context to tell the story:
  Each image should reinforce the spirit of small business: resilience, focus, and everyday progress.
• Do perform minimal, corrective editing only:
  Preserve authenticity in post-production.

DON'Ts ✗

• Don’t over-retouch or over-filter:
  No excessive manipulation
• Don’t use heavy studio lighting or staging:
  Over‑lit or studio‑style setups, heavy shadows that obscure faces or products
• Don’t isolate products without human context:
  Always show use cases
• Don’t use overly stock images:
  No staging. No clichés. Just everyday moments that feel lived‑in and believable.
• Don’t create heavy shadows or obscured faces:
  Ensure clarity
• Don’t apply inconsistent color treatment across examples:
  Maintain consistency
• Don’t apply color gradient overlays:
  Glass effects may be used