Brand Voice & Tone

Keep in mind our brand's voice and tone when communicating with your clients.

There's no reason to lose your own voice. This is meant to help you understand what we stand for and how we say it.

Voice Qualities

Our voice is approachable and confident. We are experts in small business growth that speak with clarity and purpose. Our goal is to fully understand the needs of our audience — whether they are prospects, customers or partners — and aim to provide guidance, encouragement, and solutions that help them succeed.

Professional & Confident

As experts in small business growth, we speak with the voice of a trusted business advisor. We stand behind our tools, experience, and proven success, offering solutions with empathy, confidence and clarity.

Growth-Oriented

We meet business owners where they are, equipping them with the right tools to scale their business. We encourage them to take the next step with confidence, providing clear direction and support along the way.

Approachable & Conversational

We speak the language of small business owners and their teams, ensuring our message is easy to understand and act on.

Clear & Concise

We simplify complex ideas, making them actionable and relevant. Our communication is always customer-focused, ensuring business owners get the information they need — without unnecessary jargon.

Brand Tonality

Thryv’s tone is friendly, confident, and clear, reflecting the voice of a trusted advisor. We speak with authority while keeping the customer at the center of what we do, understanding their challenges and providing guidance that aligns with their goals for business growth and efficiency.

We focus on informing and guiding rather than seeking attention. Our customers are the heroes of their own stories, and our role is to support and empower them — not overshadow them.

Empathy is at the heart of our communication. We meet business owners where they are, whether they’re feeling overwhelmed by marketing, frustrated with disorganized processes, or excited about growing their business. By understanding their mindset, we ensure our tone provides encouragement, clarity, and solutions that truly make a difference.

If Thryv were a person…

They would be a trusted partner who always encourages and helps businesses reach their full potential.

They would understand the struggles of business owners and regularly share helpful insights and solutions that help them grow.

They would display humble confidence and be well-trusted because of their expertise and positive reputation.

They would hold utility and problem-solving skills in high regard.

They would be authentic and friendly, and their humor would never be overpowering.

Dos & Don’ts

Dos

  • Speak with confidence and clarity.
  • Use inclusive, empathetic language to connect with the audience.
  • Showcase the platform’s ability to scale businesses effectively.
  • Highlight customer success stories and use real-world examples.

Don’ts

  • Overuse technical jargon or complex language.
  • Adopt an overly formal or detached tone.
  • Undermine the customer’s intelligence or aspiration.
  • Let humor be overpowering or distract from the main message.

Keap's Brand Benefit Breakdown

Expertise to run your business smoothly.

Whether importing data or building a complex automation, Keap offers the services and support that save you from costly downtime.

Knowledge and experience to improve.

Whether importing data or building a complex automation, Keap offers the services and support that save you from costly downtime.

The software for profitable growth.

With Keap’s powerful CRM and automation platform, small business leaders will feel like they’ve been handed the playbook to their growth — and freedom.

Support of a like-minded, hands-on community.

Keap’s user community is one of the most active and responsive when
it comes to encouraging and helping one another with tips and best practices.

The ability to simplify.

Keap provides tools to streamline every aspect of a growing small business, allowing our customers to consolidate their tools and processes into one system of record.

Guaranteed results.

When you onboard with Keap, you’ll be matched with a small business growth expert who will work with you to identify your main growth goal, then help you achieve it within 90 days, guaranteed.

Technology that helps you work faster and smarter.

Keap’s top-rated automation tools create a frictionless follow-up process for your team. Plus, features like Content Assistant use the latest in AI to help you create content and automations, so you can build your business quickly.