Keap and Thryv Logos
Keap Logos
Keap’s logo is a wordmark that is simple, bold and friendly. It’s rounded edges add warmth to its character.
The /k is a special and unique character, which contains an arrow. The rest of the letterforms have been harmonized with the pure geometry of the /k.
Green on white is the preferred form of the logo.
It is recommended to use the logo only in the brand colors: Keap Green, white or black (whenever necessary).
Clear Space
Clear space should be provided around the logo.
To maintain consistency, it is recommended that no other elements are placed within the clear space. Use the arrow hidden in the /k to determine the clear space distance.
Keap Symbol
This is the standalone symbol mark for Keap.
It may be used when the full Keap wordmark is not useful or may be redundant, such as in app icons, favicons, website footers, and on swag.
Symbol clearspace: The minimum amount of clearspace required around the /k is half of the arrow.
Thryv Logos
The Thryv logo is the most important component of our brand and illustrates the sophisticated, forwardthinking nature of our company and our product.
The lowercase typeface is both approachable and casual, allowing us to connect more easily with out target.
The arrow design element represents the growth and prosperity of local business that our product and services advocate.
Clear Space
To ensure legibility, always keep the required clear space around the logo. This space isolates the mark from any competing graphic elements like other logos or body copy.
The minimum clear space is defined as the height and width of the “h”. Regardless of logo size the clear space should be maintained.
Logo Usage
The Thryv logo is available in two main configurations — with and without our tagline. The primary logo contains the Thryv mark in Thryv Orange and Black. The primary logo should be used in most touchpoints.
Secondary logos include variations of color for use on black or colored backgrounds. These versions should only be used in cases where it is not possible to use the preferred full-color versions.
Thryv Product Logos
Brand approved logos for Marketing Center, Command Center, and Business Center are located here.
Unacceptable Logo Usage
The Thryv logo should not be altered in anyway to maintain the integrity of the brand. Here are some examples of ways the logo should not be used.
