Colors

Primary Brand Colors

As our flagship colors, Keap Green and Thryv Orange should be the tones most associated with our brand and most recognized by our audiences. These colors are the preferred option for any executions requiring core brand identity elements or being seen by large audiences such as event banners, swag, slide decks, CTAs, and overarching brand campaigns.

Keap Green

HEX 36A635 RGB 54, 166, 53 CMYK 67, 0, 68, 35

Thryv Orange

HEX FF5000 RGB 255, 80, 0 CMYK 0, 69, 100, 0

Brand Color Palette

The brand color palette is meant to bridge marketing communications and product interface in order to enhance familiarity and visual recognition.

Navy is a secondary color, meant to support our primary brand colors and provide dynamic contrast.

  • HEX #29355D
  • RGB 41, 53, 93
  • CMYK 56, 43, 0, 64

Teal and Grey: These colors are to be used sparingly as an accent. They should never be used as a primary or secondary color.

Teal:

  • HEX #81E6C9
  • RGB 129, 230, 201
  • CMYK 44, 0, 13, 10

Egg Shell:

  • HEX #F7F9F7
  • RGB 247, 249, 247
  • CMYK 1, 0, 1, 2

Warm Black: Warm Black is an accent color meant to support the primary colors to provide contrast. It should primarily be used for fonts.

  • HEX #4C4C4C
  • RGB 76, 76,76
  • CMYK 0, 0, 0, 70

A note about white space: We use white more than any color in our palette — it’s the perfect clean canvas to communicate important information. White space isn’t neat or nice; it’s effective and valuable. Color should be used to bring that white space to life.

  • RGB: 255, 255, 255
  • HEX: #FFFFFF

Extended Color Palette

Our extended color palette is a continuation of the core colors, including shades, tints, and highlights.

These colors should never be used as a primary or secondary color, only as a highlight or accent.

Thryv Orange (Light)

  • HEX #FFB366
  • RGB 255, 179, 102
  • CMYK 0, 30, 60, 0

Grey

  • HEX #DDDEDD
  • RGB 221, 222, 221
  • CMYK 0, 0, 0, 13

Light Grey

  • HEX #E5E9E5
  • RGB 229, 233, 2293
  • CMYK 2, 0, 2, 9

Mid Grey

  • HEX #808080
  • RGB 128, 128, 128
  • CMYK 0, 0, 0, 50

Dark Grey

  • HEX #626060
  • RGB 98, 96, 96
  • CMYK 0, 2, 2, 62

Keap Green (Light)

  • HEX #96E195
  • RGB 150, 225, 149
  • CMYK 33, 0, 34, 12

Thryv Navy (Mid)

  • HEX #6474A9
  • RGB 100, 116, 169
  • CMYK 41, 31, 0, 34

Thryv Navy (Light)

  • HEX #959FC0
  • RGB 149, 159, 192
  • CMYK 22, 17, 0, 25

Teal

  • HEX #81E6C9
  • RGB 129, 230, 201
  • CMYK 44, 0, 13, 10

Teal (Mid)

  • HEX #C5F0E3
  • RGB 197, 240, 227
  • CMYK 18, 0, 5, 6

Teal (Light)

  • HEX #DBF9F0
  • RGB 219, 249, 240
  • CMYK 12, 0, 4, 2