SEARCH & RESCUE:
Save Your Customer’s Online Journey with the Right Search Results
In 2023, the customer journey starts online. Are you providing potential customers with the answers they’re looking for? Learn how in this session with Yext’s Christian Ward. He’ll share his three-step approach to creating a perfect online listing, answering your customer’s questions before they’re asked and getting customers to choose you over the competition.
Chief Data Officer, EVP, Yext
Christian J. Ward is the Executive Vice President and Chief Data Officer at Yext focused on the expanding applications of knowledge graphs and data asset optimization. His focus is to help Yext clients identify, value, and structure their knowledge graphs to maximize their data value. Ward is the co-author of the Amazon top release Data Leverage: Unlocking the Surprising Growth Potential of Data Partnerships and has developed and executed hundreds of data partnerships around the world.
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