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Peer Opinion Influences College Students’ Purchases More Than Advertising

Online Listings

Peer Opinion Influences College Students’ Purchases More Than Advertising

Marketers are paying closer attention to the more than 19 million United States college students—a so-called millennial sub-set—when considering...

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Lessons to Learn From Vintage Small Business Signs

Advertising

Lessons to Learn From Vintage Small Business Signs

Sure, vintage signage is fun to look at — they have unusual typeface and punctuation that’s just so charming to our...

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Social Media Advertising: Choosing the Right Platform for Your Business [Infographic]

Social Media

Social Media Advertising: Choosing the Right Platform for Your Business [Infographic]

There are so many different social media channels that it can be difficult to decide where best to spend...

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Making the Social Network Connection

Online Listings

Making the Social Network Connection

According to a new study from the market research firm YouGov, 85 percent of adults in the United States...

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Survey: Search, Pay-Per-Click Top Small, Medium Business Advertising Priorities

Online Listings

Survey: Search, Pay-Per-Click Top Small, Medium Business Advertising Priorities

A recent survey conducted by BIA/Kelsey looked at small- and medium-sized businesses (SMBs) to better understand priorities for the...

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Millennial Moms Better at Filtering out Advertising and Social Media Noise

Online Listings

Millennial Moms Better at Filtering out Advertising and Social Media Noise

According to an expert in social media and the pressures on working mothers, millennial moms are likelier to filter...

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Snapchat Ready for Vanishing Ads

Online Listings

Snapchat Ready for Vanishing Ads

Marketing is all about getting the brand in front of as many eyes as possible as many times as...

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Social Media Holiday Marketing Trends for 2014 [Infographic]

Local Marketing

Social Media Holiday Marketing Trends for 2014 [Infographic]

It’s true, the 2014 holiday marketing season is already here! The majority of businesses are probably already in full...

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A Case Study of 5 Top-Performing Tweets (Part 4)

Social Media

A Case Study of 5 Top-Performing Tweets (Part 4)

First we covered top-performing Facebook, Instagram and LinkedIn — now we’ve come to Twitter! Twitter can be a wily one. Between...

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New House Bill Permanently Bans Internet Access Tax

Online Listings

New House Bill Permanently Bans Internet Access Tax

This past week, the House of Representatives passed an initiative to permanently ban any taxation of Internet access. Called...

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Gallup Report on Social Media Flawed

Online Listings

Gallup Report on Social Media Flawed

Gallup, the research company renowned for polling U.S. consumers, was recently criticized for reporting on the “State of American...

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Millenials Move Beyond Facebook [Infographic]

Social Media

Millenials Move Beyond Facebook [Infographic]

According to Wikipedia: Millennials (also known as the Millennial Generation or Generation Y) are the demographic cohort following Generation X. There are no precise dates when...

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5 Expert Tips: What Your Small Business Should — and Shouldn’t — Be Doing

Back Office

5 Expert Tips: What Your Small Business Should — and Shouldn’t — Be Doing

As a small business owner, you’ve likely received so much advice on running your business that it’s difficult to determine what’s...

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Free Hashtag Tools Your Business Should Be Using

Local Marketing

Free Hashtag Tools Your Business Should Be Using

Hashtags are a great tool to use when marketing your business. They can help you gain reach for your...

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Social Media: Trends and Best Practices for 2014

Social Media

Social Media: Trends and Best Practices for 2014

Social media is always changing and it can be hard to stay on top of the trends. To help, Vocus,...

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Get Social Media Buzzing About Your Event with These Tips

Social Media

Get Social Media Buzzing About Your Event with These Tips

Recently, I attended an event where vendors were selling their wares, and I was so enjoying myself that I decide...

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One Small Business’s Approach to Social Media — with Impressive Results

Social Media

One Small Business’s Approach to Social Media — with Impressive Results

Out of Print has a unique product and a unique approach to social media. The New York-based retail company...

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Here's What Not to do on Twitter as a Business

Social Media

Here's What Not to do on Twitter as a Business

Tons of businesses are using Twitter as a marketing tool and having great success. If used properly, Twitter can...

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Visual Marketing Is Gaining Relevance for Many Small Businesses

Online Listings

Visual Marketing Is Gaining Relevance for Many Small Businesses

Recently, many marketing experts have been highlighting the breakout trend of visual marketing, which has shown to be highly...

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Mobile Ads Drive Facebook Shares to New High

Online Listings

Mobile Ads Drive Facebook Shares to New High

Facebook Inc.’s shares have risen as much as 16 percent to a lifetime high, following a strong surge of...

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Your Video Marketing Handbook [Infographic]

Local Marketing

Your Video Marketing Handbook [Infographic]

Prestige Marketing’s infographic, Your Video Marketing Handbook, suggests that video content will be the biggest driver for online consumer...

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