Despite her lyrics claiming otherwise, Taylor Swift can have nice things. Why? She’s a master of rebranding. She’s able...
Social media is the preferred method for many consumers to connect with local businesses. In fact, it’s been estimated...
Customer Relationship Management (CRM)
Pop quiz: How many social media apps, email inboxes, chatbots and texting platforms do you have open on your...
Having the right social media image sizes is step one for a clean and polished profile. In addition to making...
If you’re like us, you probably feel like new social media trends and in-app features change hourly. From beautifying...
Do you pour your heart and soul into social media posts that perform poorly? Don’t throw in the towel...
According to marketing consultant Invesp, 98% of customers make a purchase after checking out a company review on Yelp....
Social media sites are a place to connect — with friends, family, like-minded communities and … your customers. It’s...
Have you dipped your toes into the paid social media waters? If it looked questionable to you, not to...
Does your small business really need social media? Considering that more than half of customers learn about new brands...
In the traditional sense, a blurb is a promotional description of a book, written by the author, designed to...
In-person, on the phone, through social media, via chatbot … there are seemingly infinite ways you connect with your...
You used to call me on my cellphone (in Drake’s melodic voice) … and that was it, but now...
Think back to the first time a customer reached out over social media to ask an important customer service...
What’s in a name? For a business owner, everything. Your business name is often the first introduction of your...
Social media is the pinnacle of marketing — especially for small businesses. But tactics that worked yesterday might not...
SEO is crucial when it comes to getting discovered and reeling in customers. It’s how your business communicates with...
By Margie Zable Fisher Here’s some pandemic-related good news for health and wellness businesses: COVID-19 has emphasized an increase...
Like it or not, big tech is intertwined into our everyday lives. You most likely found this blog via...
The holidays are a busy time for small and medium businesses. Your Black Friday marketing efforts are in full...
For many folks, it’s the most wonderful time of the year. But for those of us living in reality,...